Senior Digital Marketing Executive

We're looking for a Senior Digital Marketing Executive who can take ownership of end-to-end campaign performance across Meta Ads Manager, Google Ads, and other key advertising platforms. This role goes beyond execution it requires strategic thinking, hands-on optimization, testing leadership, and client-facing maturity.

Role & responsibilities

• Daily Performance Reporting: Take full ownership of daily performance reports, ensuring data accuracy and delivering actionable insights to improve campaigns.
• Campaign Optimisation: Provide daily optimisation suggestions based on performance data, improving campaign efficiency and ROI.
• Ad Copy Prioritisation: Prioritise ad copy creation and optimisation based on ongoing performance tests and data analysis.
• Campaign Setup Review: Review and approve the setup of new campaigns to ensure strategic alignment and accuracy.
• Budget Management: Develop and manage campaign budgets, making necessary adjustments to maximise performance.
• Advanced Campaign Management: Oversee complex ad campaigns, optimising strategies for improved performance and higher returns.
• Ad Copy Testing and Optimisation: Conduct A/B testing for ad copy and provide recommendations to enhance effectiveness.
• Keyword Segmentation: Develop detailed keyword segments to improve targeting and campaign relevance.
• Ad Copy Support: Assist with the creation and organisation of ad copy, ensuring alignment with campaign goals.
• Daily Performance Management: Implement advanced techniques to oversee and optimise daily campaign performance.
• Weekly Strategy Reviews: Conduct weekly reviews of campaign performance, making strategic adjustments as needed.
• Client Exit Management: Ensure seamless transitions during client exits, preparing final reports and handling data handover.
• Analytics & Data Tracking: Oversee performance tracking using tools like Google Analytics, ensuring accurate data collection and reporting to inform future strategies.
• Act as the primary point of contact for day-to-day client communication.
• Schedule and conduct regular check-ins, reviews, and feedback meetings with clients.
• Escalate concerns or red flags to the Department Head promptly.
• Maintain detailed documentation of all communications and feedback.

Key Skills:

• Digital Campaign Management: Proven experience in managing digital ad campaigns, particularly on platforms like Google Ads, Facebook Ads, etc.
• Data-Driven Optimisation: Strong analytical skills to derive insights from campaign performance data and suggest effective optimisations.
• Ad Copy Creation & Testing: Experience with ad copy creation, prioritisation, and A/B testing for performance improvement.
• Budget Planning & Management: Ability to develop and manage budgets for multiple campaigns, making real-time adjustments as necessary.
• Keyword Segmentation: Expertise in creating and managing detailed keyword segments for highly targeted campaigns.
• Google Analytics & Data Tools: Proficiency in Google Analytics and other performance tracking tools for accurate data analysis and reporting.
• Strategic Thinking: Ability to think strategically, aligning campaign setups, optimisations, and adjustments with broader business goals.
• Client Management: Strong client management skills, especially in ensuring smooth communication and exit processes.
• Attention to Detail: Ability to ensure high levels of accuracy in reporting, tracking, and campaign setup