Senior Digital Marketing Executive

Company Description

Konceptale is a creative marketing company based in Trivandrum, focusing on brand building, strategic marketing, business transformation, and social approach to cultural conversion. The company specializes in performance creative by combining data, technology, and creativity to drive ROI. Additionally, Konceptale is involved in media production and public relations.

Role Description

Responsible for executing digital marketing strategies across channels like SEO, SEM, social media, and email marketing.

Key duties include managing campaigns, analyzing performance data to optimize efforts, creating and curating content, collaborating with internal teams, and staying updated on industry trends to improve brand awareness and drive conversions. 

Key responsibilities

1. Campaign management: Plan, execute, and manage digital marketing campaigns across various channels including paid search (PPC), social media advertising, email marketing, and display advertising.
2. Content creation: Create and curate engaging content for social media posts, blog articles, and email newsletters to align with brand messaging and marketing goals.
3. Website optimization: Ensure the company website is optimized for both search engines (SEO) and user experience, including managing content and tracking conversions.
4. Performance analysis: Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics to track KPIs and ROI. Use these insights to make data-driven recommendations and optimize strategies.
5. Social media management: Manage and grow social media presence, including content planning, publishing, community engagement, and running social media ad campaigns.
6. Email marketing: Develop and execute email marketing campaigns, including creating newsletters and analyzing performance metrics.
7. Cross-functional collaboration: Work with other teams, such as sales, design, and product, to ensure marketing campaigns are integrated and aligned with overall business objectives.
8. Trend analysis: Stay informed about the latest digital marketing trends, tools, and best practices, and share insights with the team to drive innovation and improve campaign effectiveness. 

Required skills and qualifications

More than 2+ years proven experience in digital marketing, including hands-on experience with SEO, SEM, social media marketing, and email marketing.

Familiarity with web analytics tools such as Google Analytics.

Experience with digital advertising platforms like Google Ads and social media ad managers.

Strong analytical and data-driven mindset.

Proficiency in content creation for various digital platforms.

• Excellent communication and collaboration skills.
• Preferably from Trivandrum area.