Senior Digital Marketing Executive

4 years

4 Lacs

Posted:11 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Urgent opening for Senior Digital Marketing Executive- solar company with Good Package

Location- Near Hopes, Coimbatore

We are looking for a Senior Digital Marketing Executive to lead our digital strategy, oversee campaigns, manage content creation, and drive brand growth. The ideal candidate will have a strong background in digital marketing, content leadership, and process automation, with a passion for innovation and technology.

Key Roles & Responsibilities:

1 IT Infrastructure Coordination

  • Coordinate IT-related projects with cross-functional teams (Sales, Accounts, Service, etc.).
  • Manage vendor relationships for IT products such as Microsoft, cloud, and communication systems.
  • Support process automation to improve business efficiency.

2Digital Marketing Strategy & Execution

  • Create and implement annual marketing plans and budgets for Tamil Nadu & Kerala regions.
  • Plan, analyze, and optimize digital campaigns across Google Ads, Meta Ads, SEO, YouTube, and Instagram.
  • Conduct competitor research and benchmark top-performing solar companies.
  • Develop creative concepts, storytelling ideas, and viral content strategies.
  • Monitor web analytics and continuously improve lead generation conversion rates.

3 Video Production & Content Leadership

  • Plan weekly content calendars and oversee creative execution.
  • Write scripts, develop storyboards, and guide content teams.
  • Drive social media growth strategies targeting 1M+ followers.
  • Manage event-based content (expos, trade fairs, and corporate events).

4 Business Innovation & AI Integration

  • Implement AI voice agents and WhatsApp automation in customer workflows.
  • Develop and test AI tools for lead qualification and customer support.
  • Explore Generative AI applications for web, CRM, and marketing automation.

5 Operations Automation, App Development & CRM Transition

  • Collaborate on the design of solar business web apps with multiple user roles.
  • Map workflows across service, billing, logistics, accounts, and dealership management.
  • Oversee development and implementation of Zoho CRM and related applications.

6 Business Development & Sales Enablement

  • Design impactful presentations for rooftop and utility-scale solar projects.
  • Create dealership success models, webinar materials, and sales training content.
  • Support the sales team with pitch decks, lead analytics, and follow-up strategies.

7 Brand & Corporate Communications

  • Lead festive and corporate campaigns for internal and external communication.
  • Create product explainer videos, testimonials, and branding materials.
  • Strengthen brand visibility as a top solar installer in South India.

Requirements:

  • Qualification: Bachelor’s degree in Marketing, Mass Communication, or related field (MBA preferred).
  • Experience: Minimum 4–7 years in Digital Marketing, preferably in the solar, energy, or tech domain.
  • Strong knowledge of Google Ads, Meta Ads, SEO, YouTube, and analytics tools.
  • Experience in content creation, campaign management, and digital automation.
  • Familiarity with CRM tools (Zoho preferred) and marketing automation systems.
  • Excellent communication, creativity, and project management skills.

Additional Details:

  • Looking for Immediate Joiners Only
  • Age Limit: Up to 35 years
  • Preferred Candidates: Local candidates from Hopes / Singanallur – Coimbatore

Selected candidates get spot joining offer !!!

For more details contact HR Manager 9245160849

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Health insurance
  • Internet reimbursement
  • Life insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • Are you local candidates (Near Hopes/Singanallur- Coimbatore) ?
  • Did you have experience in Digital Marketing Management ?
  • Are you Immediate joiners ?

Experience:

  • Senior Digital Marketing : 3 years (Required)

Work Location: In person

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