Senior Digital Marketing Executive

Urgent opening for Senior Digital Marketing Executive- solar company with Good Package

Location- Near Hopes, Coimbatore

We are looking for a Senior Digital Marketing Executive to lead our digital strategy, oversee campaigns, manage content creation, and drive brand growth. The ideal candidate will have a strong background in digital marketing, content leadership, and process automation, with a passion for innovation and technology.

Key Roles & Responsibilities:

1 IT Infrastructure Coordination

• Coordinate IT-related projects with cross-functional teams (Sales, Accounts, Service, etc.).
• Manage vendor relationships for IT products such as Microsoft, cloud, and communication systems.
• Support process automation to improve business efficiency.

2Digital Marketing Strategy & Execution

• Create and implement annual marketing plans and budgets for Tamil Nadu & Kerala regions.
• Plan, analyze, and optimize digital campaigns across Google Ads, Meta Ads, SEO, YouTube, and Instagram.
• Conduct competitor research and benchmark top-performing solar companies.
• Develop creative concepts, storytelling ideas, and viral content strategies.
• Monitor web analytics and continuously improve lead generation conversion rates.

3 Video Production & Content Leadership

• Plan weekly content calendars and oversee creative execution.
• Write scripts, develop storyboards, and guide content teams.
• Drive social media growth strategies targeting 1M+ followers.
• Manage event-based content (expos, trade fairs, and corporate events).

4 Business Innovation & AI Integration

• Implement AI voice agents and WhatsApp automation in customer workflows.
• Develop and test AI tools for lead qualification and customer support.
• Explore Generative AI applications for web, CRM, and marketing automation.

5 Operations Automation, App Development & CRM Transition

• Collaborate on the design of solar business web apps with multiple user roles.
• Map workflows across service, billing, logistics, accounts, and dealership management.
• Oversee development and implementation of Zoho CRM and related applications.

6 Business Development & Sales Enablement

• Design impactful presentations for rooftop and utility-scale solar projects.
• Create dealership success models, webinar materials, and sales training content.
• Support the sales team with pitch decks, lead analytics, and follow-up strategies.

7 Brand & Corporate Communications

• Lead festive and corporate campaigns for internal and external communication.
• Create product explainer videos, testimonials, and branding materials.
• Strengthen brand visibility as a top solar installer in South India.

Requirements:

• Qualification: Bachelor’s degree in Marketing, Mass Communication, or related field (MBA preferred).
• Experience: Minimum 4–7 years in Digital Marketing, preferably in the solar, energy, or tech domain.
• Strong knowledge of Google Ads, Meta Ads, SEO, YouTube, and analytics tools.
• Experience in content creation, campaign management, and digital automation.
• Familiarity with CRM tools (Zoho preferred) and marketing automation systems.
• Excellent communication, creativity, and project management skills.

Additional Details:

• Looking for Immediate Joiners Only
• Age Limit: Up to 35 years
• Preferred Candidates: Local candidates from Hopes / Singanallur – Coimbatore

Selected candidates get spot joining offer !!!

For more details contact HR Manager 9245160849

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Are you local candidates (Near Hopes/Singanallur- Coimbatore) ?
• Did you have experience in Digital Marketing Management ?
• Are you Immediate joiners ?

Experience:

• Senior Digital Marketing : 3 years (Required)

Work Location: In person