Senior Digital Marketing Executive

About the Role

We are seeking a strategic, creative, and performance-driven Digital Marketing Manager to lead our digital growth initiatives across multiple channels. The ideal candidate should have strong expertise in Google Ads, Meta Ads, SEO, and performance marketing, with the ability to design and execute data-backed campaigns that deliver measurable ROI.

Key ResponsibilitiesDigital Strategy & Execution

· Develop, plan, and execute multi-channel digital marketing strategies across Google Ads, Meta Ads, SEO, email marketing, and influencer collaborations.

· Implement on-page, off-page, and technical SEO best practices to improve visibility and organic traffic.

· Manage and optimize performance marketing campaigns to ensure maximum ROI.

· Oversee website traffic growth, user engagement, and conversion optimization using data-driven insights.

· Collaborate with design, content, and tech teams to create impactful campaigns and landing pages.

· Develop A/B testing frameworks to identify high-performing creatives and strategies.

Analytics & Optimization

· Track KPIs and performance metrics using Google Analytics, Data Studio, and reporting tools.

· Analyze data and generate weekly/monthly performance reports with actionable insights.

· Continuously identify opportunities for optimization and innovation across campaigns.

Social Media & Brand Communication

· Lead social media strategy, ensuring consistent brand tone and visual identity.

· Collaborate with creative teams to produce engaging and conversion-oriented content.

· Explore influencer and affiliate marketing opportunities for brand amplification.

Leadership & Team Management (for senior roles)

· Lead, mentor, and manage a team of digital specialists (SEO, SEM, Social Media, Content, Design, Analytics).

· Define KPIs, performance goals, and conduct periodic reviews to drive team excellence.

· Promote collaboration, innovation, and accountability within the marketing department.

Client & Stakeholder Communication (for senior roles)

· Serve as the key point of contact for high-value clients or partners.

· Present campaign insights, strategy roadmaps, and ROI analysis to management and clients.

· Align marketing strategies with overall business and sales goals.

Required Skills & Competencies

· Proven expertise in Google Ads, Meta Business Suite, and SEO tools (SEMrush, Ahrefs, Search Console).

· Proficiency in Google Analytics, Excel, and data reporting tools.

· Strong understanding of performance marketing, content marketing, and lead generation funnels.

· Excellent project management, leadership, and communication skills.

· Ability to handle multiple projects and campaigns under tight deadlines.

· Analytical mindset with a data-driven decision-making approach.

Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· Certifications in Google Ads, Meta Ads, SEO, or Analytics are a strong plus.

· Minimum 3–6 years of hands-on digital marketing experience for mid-level roles.

Preferred Experience

· Strong command over performance marketing and affiliate marketing.

· Proven track record of driving conversions, traffic, and brand growth.

· Experience managing marketing budgets and resource allocation.

· Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.).

· Experience in media planning, budget management, and ROI forecasting.

Job Types: Full-time, Permanent

Pay: ₹360,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person