Senior Digital Marketing Executive

Role Overview: You will be responsible for planning and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Your role will involve measuring and reporting the performance of these campaigns, evaluating the end-to-end customer experience, and identifying target audiences for engaging digital campaigns. Additionally, you will be expected to stay updated with the latest online marketing trends and best practices. Key Responsibilities: - Plan and execute digital marketing campaigns such as SEO/SEM, email, social media, and display advertising. - Measure and report the performance of digital marketing campaigns against set goals. - Lead and manage SEO/SEM, email, social media, and display advertising campaigns. - Utilize analytical skills to evaluate customer experience across various channels. - Identify target audiences and create engaging digital campaigns. - Conduct A/B and multivariate experiments. - Utilize website analytics tools such as Google Analytics, NetInsight, and WebTrends. - Have working knowledge of HTML, CSS, and JavaScript. - Demonstrate strong analytical and data-driven thinking. - Maintain awareness of the latest online marketing trends and best practices. Qualifications Required: - B.Tech/ B.E. in IT or related field, MCA, or BCA. - Excellent written and verbal communication skills. - Dynamic, flexible, and possess perseverance skills. - Understanding of business objectives and organization structure. - Strong work ethics and trustworthiness. - Attention to detail, confidentiality, and integrity. - Highly collaborative and committed to excellence. - Self-motivated with the ability to work independently. - Ability to prioritize tasks and maintain professionalism. - Up-to-date with the latest trends in online marketing and measurement. (Note: The additional details about the company perks have been omitted as they were not specifically requested in the instructions.),