Senior Digital Marketing Executive

You should have a minimum of 3 to 5 years of experience in digital marketing. Your primary job location will be Ahmedabad. The ideal qualifications for this position include a B.Tech/ B.E. in IT, MCA, or BCA. Your responsibilities will include planning and executing various digital marketing strategies such as SEO/SEM, marketing database management, email marketing, social media marketing, and display advertising campaigns. It will be crucial for you to measure and analyze the performance of these campaigns against established goals like ROI and KPIs. You should be able to use your analytical skills to evaluate the overall customer experience across different channels and touchpoints. Demonstrable experience in managing SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns is required. You should also be highly creative with the ability to identify target audiences and create engaging digital campaigns. Experience with A/B and multivariate experiments will be beneficial. Solid knowledge of website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends is necessary. Familiarity with HTML, CSS, and JavaScript development and constraints is also important. Strong analytical skills, data-driven thinking, and staying updated on the latest trends in online marketing are essential. Soft skills required for this role include excellent written and verbal communication, adaptability, perseverance, understanding of business objectives, strong work ethics, trustworthiness, attention to detail, confidentiality, and integrity. You should also be collaborative, a team player, self-motivated, a fast learner, and able to work independently. Prioritization skills, professionalism, and confidentiality maintenance are crucial. The company offers various perks such as a 5-day work week, flexible working hours, modern infrastructure, a friendly work environment, paid leaves, incentives, performance bonuses, employee rewards and recognition programs, as well as celebrations for festivals, birthdays, work anniversaries, and company outings.,