2.0 - 6.0 years

0 Lacs

haryana

On-site

The role involves planning and executing various digital marketing campaigns including web, SMM, SEM, database marketing, email, social media, and display advertising. Performance of these campaigns needs to be measured and reported against goals such as ROI and KPIs. It is essential to identify trends and insights for optimizing spend and performance. Brainstorming new growth strategies and conducting experiments and conversion tests are also key responsibilities. Collaborating with internal teams to enhance landing pages and user experience is crucial. The position requires a strong analytical ability to assess the end-to-end customer experience across different channels and touchpoints, identifying conversion points and drop off points for optimizing user funnels. Collaboration with agencies and vendors, evaluation of emerging technologies, and providing thought leadership for their adoption are integral parts of the role. Desired Candidate Profile: - Creating and maintaining client relationships - Self-motivated and customer-focused - Proficient in marketing research and statistical analysis - Highly creative with the ability to identify target audiences and create engaging digital campaigns Education, Experience, and Licensing Requirements: - Bachelor's or master's degree in marketing or a related field - Proven 2-3 years of working experience in digital marketing - Demonstrable experience in leading and managing various digital marketing campaigns - Experience in optimizing landing pages and user funnels - Familiarity with A/B and multivariate experiments - Strong knowledge of website and marketing analytics tools - Working knowledge of ad serving tools and setting up PPC campaigns - Understanding of HTML, CSS, and JavaScript development is advantageous CTC: Best in industry,

Posted 12 hours ago

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Digital Marketing Specialist in Modinagar, Meerut Sub-District, Meerut, Baghpat, Delhi, Ghaziabad Gsolar

3.0 - 7.0 years

0 Lacs

baghpat, uttar pradesh

On-site

We are seeking a passionate "Digital Marketing Expert" to become a valuable part of our team at Gsolar. Join us, a prominent solar panel installation company, where your role will involve elevating our online visibility, overseeing digital campaigns, and driving the generation of high-quality leads. As a Digital Marketing Expert at Gsolar, your responsibilities will include developing and managing various digital marketing campaigns such as SEO/SEM, social media, and display advertising. You will be tasked with optimizing content for the website and social media platforms, identifying trends, and insights to enhance performance, collaborating with internal teams to create effective landing pages, and ensuring seamless user experiences. Additionally, you will be responsible for measuring and reporting on the performance of all digital marketing initiatives, conducting experiments and conversion tests, and utilizing analytical skills to evaluate the end-to-end customer journey across different touchpoints. The ideal candidate for this role should have proven experience in digital marketing, a solid grasp of current online marketing strategies and best practices, proficiency in SEO, PPC, email marketing, and social media management. Familiarity with web analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends, as well as experience with A/B and multivariate experiments, are highly desirable. Keeping abreast of the latest trends in online marketing and measurement, possessing excellent communication skills, and meticulous attention to detail are essential qualities for success in this role. Preferred qualifications include a Bachelor's degree in marketing, digital technologies, or a related field, along with experience in the renewable energy sector. Join Gsolar, a company that stands out for its competitive pricing, top-quality products, expert installation services, comprehensive offerings, and customer-centric approach. By choosing Gsolar, customers not only invest in reliable solar energy solutions but also contribute to a sustainable future.,

Posted 2 weeks ago

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