Senior Digital Marketing Executive

We are looking for an experienced Digital Marketing Executive with a strong background in performance marketing and local lead generation. The candidate will be responsible for planning, executing, and optimizing digital campaigns to drive targeted leads and improve brand visibility across locations.

Key Responsibilities

• Manage and optimize Google My Business (GMB) listings for multiple locations
• Plan, execute, and monitor Google Ads & Meta (Facebook/Instagram) Ads campaigns
• Generate high-quality leads and improve footfall through location-wise targeting
• Coordinate and promote local marketing activities, events, and campaigns digitally
• Analyze campaign performance and prepare weekly/monthly reports
• Work closely with sales and counselling teams to support conversions
• Optimize landing pages, creatives, and ad copies for better ROI
• Stay updated with latest digital marketing trends and tools

Required Skills

• Hands-on experience with Google Ads, Meta Ads, and GMB optimization
• Strong understanding of local SEO and lead generation strategies
• Ability to plan campaigns based on location-wise business goals
• Knowledge of analytics tools (Google Analytics, Ads Manager, etc.)
• Good communication and coordination skills

Preferred Qualifications

• Experience in education / training / service-based industry
• Proven track record of lead generation and performance improvement

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person