Senior Digital Marketing Executive

Position: Senior Digital Marketing Executive

Location: Karve Road Pune

Job Type: Full-Time

Salary: 25k to 35k

Age Criteria - 20 to 30 years, Experience - 2 years to 3 years

Key Responsibilities:

• Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns.
• Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI.
• Manage and grow social media presence across platforms through strategic content and engagement.
• Perform advanced SEO activities like backlinking, technical SEO audits, and competitor analysis.
• Create and manage complex automation processes using tools like Make.com and n8n (highly preferred).
• Conduct A/B testing for email campaigns, landing pages, and ads.
• Analyse and report on campaign performance, providing actionable insights and strategies for improvement.
• Mentor junior team members and coordinate with design, content, and tech teams.
• Stay updated with the latest trends, tools, and best practices in digital marketing and automation.

Tools and Technology Skills

• Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), SEMrush, HubSpot
• (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms,
• Microsoft Excel (Analytics & Reporting)

Soft Skills

• Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity,
• Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail

Domain Skills

• SEO (On-page & Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing & Automation, Conversion Rate Optimization, Web Analytics & Reporting, Content Marketing,
• Digital Campaign Management, E-commerce Marketing

Preferred Qualification

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field (Master’s preferred)
• 2–3 years of hands-on experience in digital marketing roles
• Strong portfolio demonstrating successful digital campaigns, SEO improvements, or lead generation growth

Apply Now : btwgroup.co/careers

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person