Senior Digital Marketing Executive

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About the Role:

We are seeking a creative, analytical, and results-driven Sr. Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels.

Key Responsibilities:

• Plan and execute all digital marketing activities, including SEO, SMO, SMM, email marketing, social media, and display advertising campaigns.
• Manage the company's online presence across all platforms (Facebook, Instagram, LinkedIn, Google, etc.).
• Optimize content for the website and social networking channels.
• Track and analyze website traffic and marketing campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, etc.
• Prepare reports to evaluate campaign effectiveness and recommend improvements.
• Collaborate with designers, content creators, and developers to improve the user experience and campaign impact.
• Stay up to date with the latest trends and best practices in digital marketing and technology.
• Manage paid ad campaigns (PPC, social media ads) and budgets to maximize ROI.
• Identify and grow target audiences through segmentation and automation tools.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–2 years of experience in digital marketing or similar role.
• Solid knowledge of SEO, Google Ads, social media platforms, and content marketing.
• Experience with web analytics tools (e.g., Google Analytics, SEMrush, Moz).
• Excellent communication and organizational skills.
• Ability to work independently and manage multiple projects.
• Creative thinking with attention to detail.