Senior Digital Marketing Executive

Location:

Job Type:

Experience

About the Role:

We are seeking a creative, analytical, and results-driven Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels.

Key Responsibilities:

• Plan and execute all digital marketing activities including SEO, SMO, SMM,email marketing, social media, and display advertising campaigns.
• Manage the company's online presence across all platforms (Facebook, Instagram, LinkedIn, Google, etc.).
• Optimize content for the website and social networking channels.
• Track and analyze website traffic and marketing campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, etc.
• Prepare reports to evaluate campaign effectiveness and recommend improvements.
• Collaborate with designers, content creators, and developers to improve the user experience and campaign impact.
• Stay up to date with the latest trends and best practices in digital marketing and technology.
• Manage paid ad campaigns (PPC, social media ads) and budgets to maximize ROI.
• Identify and grow target audiences through segmentation and automation tools.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.

1–2 years of experience in digital marketing or similar role.

Solid knowledge of SEO, Google Ads, social media platforms, and content marketing.

Experience with web analytics tools (e.g., Google Analytics, SEMrush, Moz).

Excellent communication and organizational skills.

Ability to work independently and manage multiple projects.

Creative thinking with attention to detail.