Senior Category Manager

Senior Category Manager

Key Responsibilities:

Category Strategy & Planning:

• Develop and execute annual category strategies aligned with brand vision and business goals.
• Analyze market trends, competition, and customer insights to identify growth opportunities.
• Drive assortment planning across styles, price points, and customer segments to maximize sales and profitability.

Merchandising & Buying:

• Lead seasonal merchandise planning and product selection in collaboration with design and sourcing teams.
• Ensure optimal product mix and inventory levels across all channels (online, offline, and marketplaces).
• Oversee pricing and markdown strategies to achieve margin targets and reduce ageing inventory.

Business Performance & Analytics:

• Own category P&L; track performance against revenue, margin, and sell-through targets.
• Monitor key KPIs: stock turns, ASP (average selling price), and contribution margins.
• Prepare regular performance reports and recommend actionable insights to leadership.

Vendor Management & Sourcing:

• Build and maintain strong relationships with vendors, designers, and manufacturers.
• Negotiate terms for cost, timelines, and quality to drive operational excellence.

Collaboration:

• Work closely with design, marketing, retail, and e-commerce teams to deliver cohesive brand experiences.
• Partner with supply chain teams to ensure timely product availability and replenishment.

Key Requirements:

• MBA / Graduate in Fashion, Merchandising, Business Management, or related field.

• 7–12 years of experience

  in category management, merchandising, or buying in the

  apparel, jewellery, or lifestyle sector

  .
• Strong understanding of product lifecycle, pricing, and retail assortment planning.
• Proven track record of managing P&L and delivering growth targets.
• Strong analytical, negotiation, and vendor management skills.
• Excellent communication, leadership, and cross-functional collaboration abilities.