XPO India Shared Services JOB DESCRIPTION - Senior Analyst, Sales Operations Key Responsibilities: Pardot Campaign Management: Build, test, and optimize automated marketing workflows and engagement programs. Manage and maintain segmented prospect lists and dynamic lists for targeted campaigns. Email Marketing: Design and develop responsive email templates using Pardot. Execute and analyze email campaigns to drive engagement and lead generation. Landing Pages & Forms: Create, test, and manage Pardot landing pages and forms with clear calls to action. Apply lead scoring and grading models to improve lead qualification. Analytics & Optimization: Use Google Analytics and Pardot reporting to track campaign performance and user behavior. Implement UTM tagging strategies to monitor campaign sources and optimize ROI. Make data-driven recommendations to improve engagement and conversions. CRM & Integration: Ensure accurate syncing between Pardot and Salesforce CRM. Maintain clean data and campaign tracking alignment across platforms. Digital Marketing & SEO: Collaborate on broader digital marketing initiatives including SEO strategies. Support content teams with insights into landing page and campaign performance. Ensure marketing efforts align with SEO best practices. Qualifications: 4+ years of hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement). Proficient in designing and building email templates , landing pages , and forms in Pardot. Strong knowledge of Google Analytics , UTM tagging , and marketing campaign tracking. Basic understanding of Salesforce CRM or similar systems. Familiarity with marketing automation concepts , segmentation, and lead nurturing workflows. Understanding of SEO fundamentals and how they relate to content and campaign strategy. Experience in digital marketing , including performance analysis and campaign planning. Working knowledge of HTML/CSS is a plus. Excellent attention to detail, project management, and communication skills. Preferred Qualifications: Pardot Specialist or Pardot Consultant Certification. Experience in B2B marketing environments. Familiarity with A/B testing and conversion optimization strategies. Be part of something big