Senior Analyst - Government & Public Services (GPS) – Marketing Analyst

Description

Looking for a marketing analytics professional who can help establish a process/mechanism to measure the impact of Deloitte’s Marketing and Client Experience investments for the GPS Marketing ecosystem. The individual would be responsible for using marketing data to design, implement, develop, and maintain measurement reports and advance data-driven decision-making. The individual will also provide consumable data and actionable insights that enable leaders to derive meaningful decisions that improve internal and external client experiences. As a data expert, you will develop operationalization strategies for automated analytics measurement, connect data from multiple Marketing sources, and develop insightful and actionable analyses that drive key business decisions.

What you’ll do

As a Marketing Data Expert in the GPS marketing team, you will provide digital analytics support to GPS marketing campaigns, activations for US & USI leadership, be collaborative, and have a proven ability to manage competing demands simultaneously. Day to day work involves analyzing data derived for all the marketing activities and drawing insights and presenting them to the leadership along with the suggestions to improve the ROI of future marketing activities.

• Stay abreast of business environment changes and marketing strategies adopted by key competitors, contributing to strategic conversations to advise and support the development of marketing campaigns.
• Develop data driven dashboards for the leadership for better execution of marketing activations.
• Measure and report performance of all marketing activities and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm innovative growth strategies and utilize strong analytical visualizations to help evaluate end-to-end customer experience across multiple marketing channels and touch points.
• Create impactful and targeted insights to help SMPs and leaders take effective business decisions.
• Present analysis on marketing metrics to measure ROI to help focus on priority campaigns.
• Lead by example on innovative approaches and new tools by proactively sharing best practices.

The Team

The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy.

Skills and Competencies:

• Proficiency in Web Analytics Tools: 3-5 years of experience with Google Analytics, Adobe Analytics, and Google Tag Manager are crucial. This includes the ability to configure tracking, create custom reports, and analyze data effectively.
• Data Analysis Expertise: Strong analytical and problem-solving skills are essential for interpreting data, identifying trends, and drawing meaningful conclusions. This includes quantitative and qualitative analysis, statistical methods, and identifying anomalies and patterns.
• Data Visualization: Experience with data visualization tools like Tableau and Power BI is necessary to create compelling dashboards and presentations that effectively communicate insights to technical and non-technical audiences.
• Advanced Microsoft Excel: Expert-level proficiency in Microsoft Excel, including advanced formulas (e.g., array formulas, INDEX-MATCH), pivot tables, macros, data manipulation techniques, and data visualization capabilities.
• Communication and Presentation Skills: Excellent communication skills are essential for clearly articulating complex data insights to stakeholders at all levels. This includes the ability to create compelling presentations and reports and to effectively collaborate with cross-functional teams.
• Business Acumen: Understanding business objectives and marketing strategies and translating data insights into actionable recommendations that align with business goals. This includes knowledge of key performance indicators (KPIs) and their relevance to business success.
• Understanding marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting would be an added advantage.
• Ability to work well in in-person and remote team situations.
• Motivated and strong team player. Highly developed personal and professional ethics.

Location & Timings

Location: Hyderabad

Timings: 2 PM - 11 PM

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Benefits

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About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see http://www.deloitte.com/about to learn more about our global network of member firms.

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