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Senior Analyst

Senior Analyst

eClerx

7 years

0 Lacs

Chandigarh Chandigarh India

Posted:16 hours ago| Platform:

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Skills Required

analytics management tracking data analysis visualize marketing strategy ux measurement strategies leadership resolve reporting optimization test report segmentation metrics javascript html css development debugging architecture design communication storytelling testing cdp technology service vision efficiency drive automation

Work Mode

On-site

Job Type

Full Time

Job Description

PRIMARY SKILLSET – Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have)

Experience Level – 7 – 10 + Yrs.

Roles And Responsibilities

Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies.
Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers.
Set up and manage custom eVars, props, events, classifications, and Analysis Workspace dashboards.
Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity.
Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior.
Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions.
Define KPIs and measurement strategies aligned with business goals and customer journeys.
Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions.
Troubleshoot and resolve issues with implementation, reporting, and data discrepancies.
Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch.
Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses.
Stay current with Adobe product releases, digital analytics trends, and industry best practices.

Technical And Functional Skills

Bachelor's degree with 6–7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation.
Strong proficiency in Adobe Analytics Workspace – report building, segmentation, calculated metrics, and data storytelling.
Expertise in configuring Adobe Launch rules, events, extensions, and deploying custom tracking codes.
Strong understanding of JavaScript, HTML, CSS, and web development debugging tools (e.g., Charles, Adobe Debugger).
Experience with data layer architecture, solution design documents, and tag documentation.
Deep understanding of digital KPIs, conversion funnels, attribution models, and behavior analysis.
Proven ability to analyse large datasets, detect trends, uncover root causes, and propose actionable recommendations.
Excellent communication and storytelling skills to convey insights and influence decision-makers.
Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus.
Exposure to Customer Journey Analytics (CJA), Real-Time CDP, or cross-channel segmentation is a bonus.

About The Team

eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

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eClerx

IT Services and IT Consulting

Mumbai Maharashtra

10001 Employees

1600 Jobs

Key People

Mukesh Gupta

Chief Executive Officer
Ankush Tiwari

Chief Financial Officer
Kumar V. Ramakrishnan

Chief Operating Officer
Shruti Mehta

Senior Vice President

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Senior Analyst