Senior Analyst - CMG - Digital Production - Marketing Automation

Digital Production - Analyst / Senior Analyst

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing & Communications (M&C) organization is seeking collaborative creatives, skillful strategists, and

marketing masterminds to lead our businesses in exciting new directions. If you’re an M&C professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our M&C team to see how we Deloitte differently.

Work you’ll do:

In the role of Digital Production - Senior Analyst, you will collaborate directly with Deloitte US marketing stakeholders, assisting in content publishing, email marketing, and channel management across a spectrum of digital platforms that enhance Deloitte's client experience. This position plays a crucial role in ensuring a seamless, omni-channel experience across Deloitte's website, social media, email, and other related digital channels.

The Team

The team is part of Marketing & Communications. We provide value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Responsibilities:

Web Management:

• Design, curate, and manage impactful web pages on Deloitte.com, aligning with overarching campaign goals.
• Author, edit, and publish compelling and relevant content, ensuring it resonates with the target audience and meets business objectives.
• Support comprehensive content publishing efforts across all sections of the Deloitte site, ensuring timely updates and consistency.
• Collaborate on advanced coding projects, enhancing site user interface, analytics, and other key functionalities.

Email Design and Automation:

• Craft and implement responsive HTML email templates, landing pages, and registration forms, ensuring

consistency with Deloitte’s brand guidelines.

• Administer end-to-end email campaign management using marketing automation tools. This includes crafting emails, designing landing pages, segmenting audiences, and managing workflows.
• Optimize email campaigns through techniques such as A/B testing and dynamic content personalization. Ensure emails adhere to industry standards and display correctly across devices and email clients.
• Coordinate with the marketing team to map and enhance the customer journey through various touchpoints within the marketing automation platform.

Social Media:

• Support social media endeavors, including content creation, publishing, and channel management.
• Oversee the content calendar, coordinating publication schedules and content themes to maximize engagement and relevance.

Project Management and Continuous Improvement:

• Engage in Agile practices, including sprint planning, daily stand-ups, and retrospectives, to maintain project momentum and adaptability.
• Conduct thorough quality reviews of project outcomes to align with internal benchmarks and client needs.

Skills and Abilities:

• Strong communication skills, capable of clear interactions with clients, and colleagues across all organizational levels.
• Strong customer-centric focus with an emphasis on effective client communication and service.
• Familiarity with Agile styles of working, emphasizing adaptive planning and collaboration.
• Ability to manage multiple tasks, adapt to shifting priorities, and work autonomously with a deadline- driven mindset.
• Keen attention to detail, ensuring precision in all tasks undertaken.
• Maintain a positive and collaborative team presence, fostering constructive interactions.

Education and/or Experience

• Bachelor's degree in Computer Science, Information Technology, Computer Engineering, or a related field.
• At least 2-5 years of experience in content authoring, publishing, email campaign management, or demand generation roles.
• Demonstrated hands-on expertise with web technologies (HTML5, CSS, JavaScript)
• Proficient with design and web development tools such as Photoshop and Dreamweaver.
• Experience in managing targeted email campaigns and nurturing programs.
• Proven experience with digital publishing platforms, with a preference for Adobe Experience Manager (AEM).
• In-depth knowledge of marketing automation platforms, with a preference for Eloqua.
• Familiarity with CRM tools, Salesforce being the preferred platform.
• Solid proficiency in Microsoft Excel, Word, and PowerPoint.
• Practical experience with Agile methodologies, highlighting adaptive planning, iterative development, and team collaboration.

Work Timing

• 11 AM to 8 PM / 2.00 PM to 11 PM
• Location - Hyderabad Office

How you’ll grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities— including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world- class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas,and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

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