Search Engine Optimization Analyst

Job description

Experience- 2 - 4 Years

Job Location- Gurgaon

Summary

GM Analytics Solutions is looking for a driven, dedicated, and experienced SEO specialist to join our Gurgaon-based team of IT professionals to work with our Web and Social Media Team. The candidate will maintain an online presence for nephrology practices across USA candidate will also use and manage an online customer review software in order to monitor reviews posted to healthcare sites and work with the team to maintain social media aspects of nephrology practice websites to

Position Overview:

• Create and maintain an online presence of medical practices across the USA.
• Improve Search Engine Rankings
• Drive Inbound traffic
• Higher Customer Satisfaction
• Alert on negative feedback

Responsibilities and Expectations:

• Create, execute, measure, and build the online, social presence for member medical practices.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Good knowledge of report website tracking generation.
• Good understanding of Hotjar.
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Prior experience in content growth and SEO
• Working knowledge of search engine optimization practices
• Excellent verbal and written communication skills
• Familiarization with Google Analytics
• Experience with website optimization tools
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes
• Implement link-building campaigns in coordination with client SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Monitor and evaluate search results and search performance across the major search channels
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites, and social media accounts
• Developing link-building strategies
• Online Reputation Monitoring
• Monitoring healthcare physician ratings and reviewing websites
• Keeping updated on both white hat and black hat SEO strategies to avoid and stay within search engine guidelines
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Monitor and respond to online comments and reviews to enhance the patient experience and improve online ratings.
• Develops and distributes social media analytics dashboards for practices and key leadership
• Stays up to date on social media trends for best practices; Identifies opportunities and makes recommendations for the hospital
• Performs other job-related duties as assigned or apparent

Qualifications:

• 2-4 years of experience in Reputation Monitoring especially in the Healthcare industry Healthgrades, RateMDs, Vitals, Yelp
• Experience in Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Hands-on experience with fine-tuning websites, search engine optimization (SEO), creating social media presence, posting, blogs, monitoring healthcare physician ratings, and reviewing websites
• Understanding of search engine algorithms and ranking method
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Knowledge of content marketing a plus
• Must be able to manage multiple projects and prioritize workload
• Must be a self-starter and work independently with minimal supervision.
• Strong time management, and project management skills
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Knowledge of HTML/CSS and website administrations will be plus
• Must be able to manage multiple projects and prioritize workload

Competency Requirements:

• Must possess the following knowledge, skills, and abilities to perform this job successfully:
• Familiar with standard concepts, practices, and procedures within the field.
• Ability to work in a fast-paced, result-driven, and complex healthcare setting.
• Ability to meet strict deadlines and communicate timelines
• Takes a sense of ownership
• Capable of embracing unexpected changes in direction or priority.
• Highly motivated to solve problems; proven troubleshooting skills and ability to analyze issues by type and severity
• This position may be modified to reasonably accommodate an incumbent with a disability. This job requires the ability to work with others in a team environment, the ability to accept direction from superiors, and the ability to follow Company policies and procedures. Regular, predictable, and dependable attendance is essential to the satisfactory performance of this job.

Role- SEO

Industry Type- IT Services & Consulting

Functional Area- Marketing & Communication

Employment Type- Full Time, Permanent

Role Category- Digital Marketing