Salesforce Marketing Cloud Developer

3 years

0 Lacs

Posted:7 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

We are looking for a talented SFMC Developer to design world-class Salesforce applications for our evolving CRM requirements. The ideal candidate will have hands-on experience in building, customizing, and optimizing marketing automation solutions using Salesforce Marketing Cloud


You will be responsible for creating dynamic content, building customer journeys, managing data extensions, and ensuring campaigns are delivered accurately and on schedule. This is an exciting opportunity for a technically skilled professional to make a tangible impact on customer engagement, marketing automation, and overall revenue growth within a dynamic and collaborative environment.


Compensation:

The compensation will depend upon the experience and caliber you possess


Industry:

Information Technology


Department:

Engineering


Educational Qualifications:

  • Bachelor’s degree in Computer Science, IT, or a related field (or equivalent work experience).
  • 3+ years of hands-on experience

    with Salesforce Marketing Cloud development.
  • Certifications in the related field is a plus.


Key Responsibilities:

  • Design, develop, and implement solutions within

    Salesforce Marketing Cloud

    (Email Studio, Automation Studio, Journey Builder, Mobile Studio, Advertising Studio, etc.).
  • Build and maintain

    email templates, landing pages, data extensions, automations, and journeys

    .
  • Develop complex

    AMPscript, SQL queries, and SSJS

    to support personalization and segmentation.
  • Integrate SFMC with Salesforce CRM and external systems via

    APIs, SFTP, and middleware

    .
  • Work with data teams to define and manage audience segmentation, targeting, and campaign analytics.
  • Ensure compliance with

    CAN-SPAM, GDPR, and data privacy regulations

    in all marketing activities.
  • Monitor campaign performance, troubleshoot issues, and optimize for better deliverability and engagement.
  • Collaborate with business stakeholders to understand requirements and translate them into scalable technical solutions.
  • Stay updated with the latest Salesforce Marketing Cloud features and best practices.


Key Skills Required:

  • Strong knowledge of

    AMPscript, SQL, HTML, CSS, and JavaScript

    .
  • Experience with

    Journey Builder, Automation Studio, Content Builder, and Email Studio

    .
  • Understanding of

    relational databases, data modeling, and API integrations

    .
  • Knowledge of

    Salesforce CRM

    and its integration with SFMC.
  • Strong problem-solving, troubleshooting, and debugging skills.
  • Excellent communication and collaboration skills.


Benefits and Perks:

  • Opportunity to work on cutting-edge Salesforce projects.
  • Collaborative and growth-oriented work culture.
  • Professional development support, including Salesforce certifications.

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