Sales Manager

Role Purpose

Achieve sales targets by developing new business and managing existing accounts, specializing in banqueting and catering services. Oversee event planning, client relationship building, and operational execution for banquets, catering, and group sales functions.

Key Responsibilities

• Drive sales for banqueting events, catering, and hotel group business; create customized proposals and negotiate contracts.
• Maintain accurate records of banqueting/catering bookings, contracts, and financials.
• Conduct site visits, menu presentations, and tastings with clients to secure bookings and ensure client satisfaction.
• Coordinate event logistics with culinary, operations, and service teams for seamless execution.
• Build and nurture client relationships; conduct post-event follow-up to enhance repeat business.
• Lead market research for banquet/catering trends and competitor offerings, adjusting sales strategy to maintain a competitive edge.
• Generate and analyze sales reports for banqueting/catering; support marketing and promotional campaigns.
• Manage administrative tasks for events including BEOs, contracts, and follow-ups; ensure compliance with company policies and guest requirements.
• Mentor sales and event staff, ensuring effective teamwork and high standards of service delivery.

Requirements

• 3+ years’ proven sales experience in banqueting and catering in hospitality or event management.
• Graduate degree in Hospitality Management, Business, or related field.
• Strong negotiation, client servicing, and event planning skills.
• Knowledge of catering/event software, CRM, and financial analysis.
• Detail-oriented, strong organizational and leadership skills, able to handle multiple events and teams.