Sales Executive

Job Posting: Senior Sales Executive – Yash Lasertek India Pvt. Ltd

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About Us

sheet metal industry

Role Overview

business development, client engagement, and sales closure

Key Responsibilities

Business Development & Sales

• Identify, qualify, and convert leads into long-term business for 

  sheet metal fabrication, base frames, canopies, and lighting towers

  .
• Develop sales strategies to penetrate 

  domestic and international OEMs, EPC contractors, and infra companies

  .
• Maintain strong pipeline visibility and report on leads, opportunities, and closures.
• Represent the company at 

  trade shows, expos, and industry forums

  .

Technical Sales & Customer Engagement

• Read and interpret 

  technical drawings, welding symbols, and fabrication details

   to communicate effectively with customers.
• Translate customer requirements into internal deliverables for design, manufacturing, and costing teams.
• Provide 

  technical clarifications, feasibility inputs, and value-engineering suggestions

   to customers.
• Conduct product demos and presentations (lighting towers, canopies, sheet metal solutions).

Industry Knowledge & Market Expansion

• Leverage in-depth knowledge of 

  sheet metal fabrication processes

   (laser cutting, bending, welding, coating).
• Stay updated on 

  construction and mining equipment industry trends

  , particularly lighting towers.
• Identify potential channel partners, dealers, and distributors for scaling construction equipment sales.

Costing & Negotiation

• Collaborate with the design and costing teams to prepare accurate quotations.
• Negotiate pricing and terms while ensuring profitability and long-term customer satisfaction.
• Support management in developing 

  profit improvement plans (PIPs)

   via cost-effective sales strategies.

Customer Relationship Management

• Build strong, trust-based relationships with client SCM, NPD, and project teams.
• Act as the first point of escalation for customer queries, quality concerns, or delivery updates.
• Maintain customer satisfaction scores and promote repeat business.

Qualifications

• MBA in Sales & Marketing

   (mandatory)
• Bachelor’s degree in Mechanical/Production Engineering preferred

• 10+ years of experience in B2B industrial sales

   (sheet metal fabrication, capital goods, or construction equipment)
• Strong ability to 

  interpret engineering drawings, welding symbols, and fabrication language

• Proven track record of achieving and exceeding sales targets
• Good understanding of 

  lighting towers, canopies, and sheet metal base frames

   is an added advantage

Key Competencies

• Strong technical and commercial acumen
• Excellent communication and negotiation skills
• Ability to engage with both shop-floor engineers and senior decision-makers
• Relationship-driven with high customer orientation
• Proactive, self-motivated, and result-focused

What We Offer

• Opportunity to drive sales in both 

  core sheet metal business

   and 

  emerging construction equipment verticals

• Exposure to cross-industry customers and high-value projects
• Autonomy and empowerment to build sales strategy and market presence
• Competitive pay with performance incentives

How to Apply

"Application – Senior Sales Executive"