Sales Executive

Key Responsibilities 1. Lead Generation & Prospecting Identify and engage potential clients (B2C or B2B: gyms, wellness centres, corporates, etc.) through digital channels, events, partnerships, and referral programmes. Leverage social media, fitness communities, and CRM tools to build a healthy pipeline. 2. Customer Discovery & Engagement Understand prospects’ fitness goals, preferences, and challenges through consultative conversations. Deliver tailored product/service recommendations (e.g., memberships, training programmes, fitness equipment, and corporate wellness packages). 3. Sales Demonstrations & Presentations Conduct virtual or in-person demos, club tours, or product walk-throughs highlighting benefits and USPs. Use storytelling and real success cases to connect emotionally with customers. 4. Deal Closure & Negotiation Manage end-to-end sales cycles from pricing discussion to contract finalisation. Ensure win-win deals that maximise client satisfaction and business value. 5. Relationship Management Build long-term relationships with individual clients and B2B partners. Upsell/cross-sell new services such as personal training, recovery products, or nutrition plans. 6. Pipeline & CRM Management Use CRM tools (e.g., HubSpot, Salesforce, Mindbody) to log interactions, manage leads, and monitor KPIs. Optimise the sales funnel by identifying and addressing drop-off points. 7. Market & Competitor Insights Stay updated on fitness trends (e.g., wearable tech, hybrid fitness, wellness bundles). Monitor competitors and adjust outreach tactics accordingly. 8. Performance Reporting & Feedback Share weekly/monthly reports on sales performance, lead quality, and conversion rates. Collaborate with marketing and product teams to refine messaging and offers. Required Skills & Attributes Fitness Industry Passion: Deep interest in health, wellness, or fitness trends. Excellent Communication: Clear, energetic, and persuasive verbal and written skills. Customer-Centric Approach: Ability to build trust, listen actively, and offer meaningful solutions. Sales Expertise: Proven track record in closing deals and achieving sales targets. Tech Savvy: Comfortable using CRM tools, social media, and sales automation platforms. Analytical Mindset: Capable of interpreting customer data and market insights to inform strategy. Self-Motivation: Driven, proactive, and adaptable in a fast-evolving fitness market. Preferred Experience 1–3 years in fitness, wellness, health-tech, or subscription-based sales roles Familiarity with fitness SaaS platforms, studio/gym membership sales, or B2B wellness solutions