Sales Development Representative

Title

Location

Job Summary

Sales Development Representative (SDR)

This role is ideal for individuals with a passion for technology, excellent communication skills, and a results-driven mindset.

Key Responsibilities (KRAs)

1. Lead Generation & Prospecting (50%)

• Research and identify potential customers who could benefit from CX and CCaaS SaaS solutions.
• Conduct outbound outreach via 

  cold calls, emails, LinkedIn, and other channels

   to generate leads.
• Qualify leads based on ICP (Ideal Customer Profile), business needs, and pain points.
• Maintain and update lead data in CRM tools like Salesforce, HubSpot, or other relevant platforms.

2. Lead Nurturing & Appointment Setting (30%)

• Educate prospects on product offerings, value propositions, and differentiators.
• Develop relationships with key decision-makers (CXOs, IT Heads, Customer Experience Leaders).
• Schedule product demos and meetings for Account Executives or Sales Managers.
• Follow up on inbound leads from marketing campaigns, webinars, and events.

3. Sales Contribution & Closures (15%)

• Own a percentage of the sales target by closing qualified leads.
• Work with Account Executives to move leads through the sales pipeline.
• Assist in negotiations and finalizing smaller deals independently.
• Meet or exceed assigned KPIs related to revenue, conversion rates, and sales cycle efficiency.

4. Reporting & Continuous Improvement (5%)

• Track outreach metrics (calls, emails, meetings booked) and report progress to leadership.
• Provide insights on lead quality and pipeline health to refine strategies.
• Stay updated with industry trends, competitor analysis, and emerging customer needs.

Key Performance Indicators (KPIs)

• Lead Generation

  : Number of leads generated per month-50+.

• Lead Qualification

  : Percentage of leads qualified (MQL to SQL conversion)-30%.

• Meetings Scheduled

  : Number of meetings/demo calls booked-Equal to MQLs.

• Sales Contribution

  : Percentage of deals closed vs. assigned target 15%

• Pipeline Contribution

  : Value of sales pipeline created.

• Response Time

  : Speed of follow-ups on inbound leads.
• Ensure 

  75% of leads

   are sourced from the team's 

  Named & Strategic Account List

  .
• Connect with 

  10 marquee logos

   and establish intent generation in a month.
• Maintain that 

  50% of leads

   are actively progressing in the sales cycle (Demo, Post-demo, or Negotiation stages).
• Achieve a 

  15% monthly conversion ratio

   or 

  2 conversions per month

  , with each account contributing an 

  MRR of ₹3 lakh and above

Skills & Qualifications

• Experience

  : 3-5 years in SaaS, CX, CCaaS, or tech sales roles.

• Education

  : Bachelor’s degree in Business, Marketing, or a related field (preferred).

• Skills

  :
• Strong prospecting and lead qualification ability.
• Excellent communication and negotiation skills.
• Experience using CRM software (Salesforce, HubSpot, Zoho).
• Ability to work in a fast-paced, target-driven environment.
• Familiarity with CX, CCaaS, or cloud-based communication solutions (a plus).