Retention Specialist

Job Description

Knowledge and Skill / Qualification Requirements ● 4- 7 years in retention marketing, lifecycle marketing, or a similar role within the ecommerce or fashion industry. ● Strong proficiency in data analysis, campaign performance tracking, and deriving actionable insights. ● Familiarity with retention marketing tools and platforms (CRM, marketing automation tools, analytics platforms, etc.). ● Experience in managing cross-functional projects involving tech, analytics, and marketing teams. ● Ability to conceptualize and execute campaigns/events that resonate with the audience. ● Proven track record of driving customer engagement and achieving business growth through retention strategies. ● Strong communication and stakeholder management skills. ● Innovative mindset with a keen eye for emerging trends in customer retention and personalization. Key Responsibilities 1. Push Contribution to the Site ● Improve channel efficiency by optimizing push notifications and CRM campaigns. ● Develop new interventions and customer journeys to enhance engagement. ● Implement more granular segmentation strategies to target different customer groups effectively. ● Experiment with newer formats, including copies, creatives, and templates to boost engagement. 2. Site Property - CRM ● Identify opportunities on the site that can be leveraged for CRM channels. ● Analyze site performance metrics and provide data-driven recommendations for improvement. ● Innovate new trends, ideations, and interventions to enhance CRM and site synergy. ● Monitor CRM channel performance and suggest curated pegs, content pages, and optimizations for the site. Stakeholder Management ● Foster collaboration between category teams, brands, and internal stakeholders. ● Ensure balanced Share of Voice (SOV) across different categories to maintain fairness and effectiveness. 4. Personalization ● Deep dive into segmentation to enhance customer cohort health and engagement. ● Develop and implement propensity-based models to deliver relevant communication and offers to users. ● Conduct experiments on tier-based users and explore vernacular formats for better outreach. ● Unlock new Customer Touchpoint (CT) modules for enhanced personalization. 5. Innovation ● Explore and implement new templates for customer communication. ● Develop interactive creative formats and compelling copies to improve engagement. ● Identify and integrate new touchpoints within customer journeys for increased retention and conversion. Note - Looking for Immediate Joiners!! Show more Show less