On-site
Full Time
• Bachelor's degree in Marketing, Business Administration, or related field. Proven experience working with CRM platforms such as CleverTap (1stpreference) WebEngage or MoEngage.
• Strong understanding of CRM principles, customer segmentation, and retention strategies.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Experience in planning and executing CRM campaigns across multiple channels.
• Familiarity with journey automation and personalization techniques.
• Ability to stay updated on industry trends and best practices in CRM and retention marketing.
• Effective communication and collaboration skills, with the ability to work cross-functionally.
• Detail-oriented with a focus on continuous improvement and optimization.
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