Retention Specialist

Job Title: Executive/Sr. Executive Retention Marketing

Knowledge and Skill / Qualification Requirements

• 1–3 years of experience in retention marketing or customer lifecycle management. • Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory. • Strong analytical skills and a data-driven mindset. • Familiarity with segmentation, A/B testing, and campaign optimization. • Excellent communication skills with a focus on creating customer-centric strategies.

Key Responsibilities

• Retention Strategy Development: o Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement. o Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication. • Campaign Management: o Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage. o Optimize campaigns across email, SMS, push notifications, and in-app messaging. o A/B test campaigns to determine what drives the best engagement and retention. • Data Analysis & Reporting: o Identify patterns and trends in customer behavior to predict churn and take proactive measures. o Monitor campaign performance and derive actionable insights using analytics tools. o Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels. • Collaboration: o Work closely with product, content, and marketing teams to align retention efforts with overall business goals. o Partner with the design team to create engaging creatives and messaging. • Tool Expertise: o Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns. o Stay updated with the latest features of these platforms and implement best practices. • Customer Insights: o Gather and interpret customer feedback to improve retention strategies.