Retention Marketing Manager

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Job Overview

We are looking for a Assistant Manager - Retention Marketing with a strong strategic mindset and hands-on experience in lifecycle and retention marketing. The ideal candidate will be responsible for improving user engagement, retention, and lifetime value through data-driven campaigns across multiple channels using tools like CleverTap and similar CRM platforms.

Key Responsibilities

Own and execute the retention marketing strategy across the customer lifecycle (onboarding, engagement, reactivation, churn prevention).

Design, launch, and optimize multi-channel campaigns including push notifications, in-app messages, email, SMS, and WhatsApp.

Use CleverTap (or similar tools) to build user cohorts, journeys, and automation flows.

Analyze user behavior and funnel data to identify drop-offs, opportunities, and growth levers.

Drive improvements in key metrics such as retention rate, repeat usage, engagement, and LTV.

Collaborate closely with Product, Growth, Analytics, and Design teams to align retention initiatives with business goals.

Plan and run A/B tests to continuously optimize messaging, timing, and user experience.

Create dashboards and reports to track performance and share insights with stakeholders.

Stay updated with industry best practices, trends, and innovations in retention and lifecycle marketing.

Required Skills & Qualifications

Minimum 3 years of experience in retention marketing, lifecycle marketing, or CRM marketing.

Hands-on experience with CleverTap (mandatory); experience with tools like MoEngage, WebEngage, Braze, or Salesforce Marketing Cloud is a plus.

Strong understanding of user segmentation, cohort analysis, and behavioral analytics.

Strategic thinker with the ability to translate insights into actionable campaigns.

Experience running data-driven experiments and interpreting results.

Excellent communication and stakeholder management skills.

Comfortable working in a fast-paced, growth-oriented environment.

Preferred Qualifications

Experience in B2C / D2C / App-based.

Experience working with high-volume user bases.