Retention Marketing Manager

About Us:

The world's leading consumer companies are all internet / technology / new age companies - Amazon(retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify (Entertainment). The only sector,

where traditional companies are still the largest ones is restaurants. McDonalds market cap is 130 BN USD. With Food Delivery growing exponentially worldwide, there is an opportunity to build the world's

most valuable restaurant company on the internet, superfast. We have the formula to be that company.

Today, we can safely say we are the world's largest delivery only / internet restaurant company, and by a wide margin. At 2200+ individual internet restaurants, in 70 + Indian cities, 3 in UAE, 1 in Saudi Arabia

and 2 in the UK and expanding further, we have indeed come a long way. Its still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry. For more detail on how we are changing the restaurant industry from the core, using the power of the internet, please refer below. Its important reading if you want to know our company better and

really explore working with us:

https://medium.com/@jaydeep_barman/how-to-build-

1000-restaurants-in-24-months-the-rebel-method- cb5b0cea4dc8

About EatSure:

With a selection of curated/trusted restaurants across categories/missions, EatSure - Foodcourt on an app, is fundamentally positioned as the World's largest omnichannel food court. EatSure will aim to provide a differentiated best in class customer experience by focusing on the following three core value propositions:

a. Multiple Restaurants delivered in one order

b. Exclusive offerings, available on EatSure Food Court

c. Transparency/assurance across Product, Process, Price, People, and Packaging.

As a platform, EatSure is focused on empowering the success of brands present on it across food missions by providing them access to an ecosystem of services kitchen infrastructure, supply chain, last

mile, culinary expertise and much more to help them scale in a profitable manner. What this means for their business is hyperlocal reach across 70+ cities in the country.

We leverage and maximise the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here:

https://medium.com/@jaydeep_barman/rebel-launcher-2-0-entrepreneurs-wanted-9d91fa2a53da

About the Role

Were looking for a data-driven CRM Specialist to join our Customer Lifecycle team. You'll play a key role in driving engagement, retention, and loyalty through personalized lifecycle communication across

millions of users.

What Youll Do

• Execute CRM campaigns across the customer lifecycle onboarding, engagement, retention,and reactivation.
• Use data to map touchpoints, identify pain points, and design interventions.
• Build personalized journeys and loyalty programs that drive stickiness and repeat usage.
• Partner with Product, Marketing, and Growth teams to ensure unified customer communication.
• Track and report campaign performance, optimize for CTR, retention, and frequency.
• Segment user cohorts and tailor messaging strategies for each segment.
• Leverage tools like MoEngage, CleverTap, or similar to execute automated journeys.

Who You Are

• 35 years of experience in CRM, lifecycle marketing, or retention.
• Hands-on with marketing automation platforms (MoEngage / CleverTap / WebEngage).
• Strong analytical & Excel skills — you love turning data into decisions.
• Creative, structured communicator with attention to detail.
• A multitasker who thrives in a fast-paced, cross-functional environment.
• Bachelor’s degree in Marketing, Business, or related field.

Your KRAs

Your KRA’s would look something like this

• Improve M1 retention: 22% 27%
• Improve CTR of CRM assets: 5% 7.5%
• Increase user frequency: 1.2 1.5x on the EatSure platform