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3.0 - 8.0 years
8 - 14 Lacs
Mumbai
Remote
- We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 3 days ago
3.0 - 5.0 years
20 - 25 Lacs
Mumbai
Work from Office
About the Role We are looking for a creative, analytical, and result-oriented CRM Manager/ Sr. Manager to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Mikos users The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. Design and execute strategies for New User Acquisition as well as user retention. Design and execute the CLM journeys to improve conversions, subscription renewals Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users Develop co-branded marketing strategies with our content partners to showcase success and milestones. Directing, planning, and assisting creative production with budget management. Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions Requirements Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc. Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics Consumer tech start-up background preferred Past experience with marketing to international customers is a big plus Solid understanding of consumer messaging and brand reputation. Strong interpersonal/communication skills and a high level of strategic thinking.
Posted 3 days ago
12.0 - 16.0 years
0 Lacs
pune, maharashtra
On-site
As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,
Posted 4 days ago
3.0 - 6.0 years
15 - 25 Lacs
Bengaluru
Work from Office
Job Description Project Summary We are seeking a highly motivated and experienced Product Manager to join our Marketing team in Bengaluru, Karnataka, India. As a Product Manager, you will be responsible for driving the growth and success of our Skinn line of fragrance products. Tasks & Deliverables Develop and execute product strategies and roadmaps for Skinn, in line with the company's overall business objectives. Conduct market research and analysis to identify customer needs, trends, and competition in the accessories market. Collaborate with cross-functional teams including design, production, and sales to develop and launch new products. Manage the entire product lifecycle, from concept to launch, and ensure timely delivery of products to the market. Monitor and analyze sales performance, market trends, and customer feedback to make data-driven decisions for product improvements and enhancements. Develop and manage product budgets, pricing strategies, and profitability targets. Work closely with the marketing team to develop effective product positioning, messaging, and promotional strategies. Build and maintain relationships with key stakeholders, including suppliers, vendors, and retail partners. Stay updated with industry developments and trends to identify new opportunities for growth and innovation. Work Experience This program is specially designed for women professionals who have opted to take a break from their corporate careers due to various life-stage events and to help facilitate their return and career rebuilding. The Titan Sequal Programme is currently open to women who have: a) Prior work experience in line with the requirements of a project being offered. b) Minimum one year career break (can be flexible on this period) for reasons including but not limited to childcare, elderly care, health conditions, relocation, etc. c) Aspiring to resume a career in the immediate or near-term. d) Ready for a 6-12 month commitment based on the nature of the project. Qualifications Preferably MBA Technical Skills Basic knowledge of Excel Basic knowledge of use of PPT Customer Service Written and Verbal Communication Writes clearly and concisely. Reports information. Provides appropriate feedback, either independently or when asked.
Posted 4 days ago
4.0 - 8.0 years
25 - 30 Lacs
Bangalore Rural, Bengaluru
Work from Office
Job Title: Growth Marketing Lead Location: Bangalore (On-site) Experience: 4 - 8 years ( mid-level) Compensation: up to 30 LPA Reporting - CMO About the employer brand: The brand is on a mission to create Indias most immersive and trusted gadget-buying platform by bringing the experience home. Customers can book free in-home demos of the latest smart devices across categories, explore and compare options, and get personalized recommendations, all without visiting a store. By combining the ease of online browsing with the confidence of offline interaction, Epik empowers smarter, regret-free tech purchases. Role Overview As the Growth Marketing Lead , youll own and drive the full-funnel growth engine spanning performance marketing, CRM, content creation, brand partnerships, and on-ground society activations. Youll be responsible for building top-of-funnel demand and optimizing conversion across channels. Youre part creative storyteller, part data-driven marketer, equally comfortable brainstorming Instagram reels and fine-tuning ROAS on Meta. This is a high-ownership role where strategy meets hands-on execution. Job Description Society Activation & On-ground Demand Gen 1. Plan and execute community activations across premium housing societies (e.g., Sobha, Prestige). 2. Manage live demo events targeting 300+ households per society. 3. Capture leads, testimonials, and spark local word-of-mouth. Meta & Google Performance Marketing 1. Own execution across Meta and Google Ads. 2. Scale demos while optimizing CAC and funnel drop-offs. 3.Test formats videos, statics, reels and iterate based on funnel insights. Ad Films & Content Production 1. Collaborate with internal creative teams on UGC, scripted ads, and testimonials. 2. Assist with influencer shoots and ensure performance storytelling aligns with brand tone. Brand Collab & Mid-funnel Campaigns 1.Collaborate with partner brands to leverage high-intent user data (e.g., abandoned carts). 2. Run conversion-focused mid-funnel campaigns via ads + WhatsApp/CRM. 3. Build strong relationships with partner marketing teams. Influencer Marketing 1. Identify and manage influencers across categories like tech, home, and lifestyle. 2. Own briefing, execution, and performance tracking. 3. Repurpose content into ads and short-form video formats. CRM & Funnel Communication 1. Own WhatsApp, email, and SMS flows across the entire customer lifecycle. 2. Align closely with tech and CS teams for automation and handoff triggers. 3. Monitor performance metrics and run win-back and re-engagement campaigns. Social Media Strategy 1. Build and manage content strategy across Instagram, LinkedIn, and YouTube. 2. Post using brand + UGC + event content with strong design coordination. 3. Drive recall and excitement through weekly engagement. SEO & Organic Growth 1. Optimize SEO across product listings, demo pages, and blogs. 2. Research keywords and build backlinks for best gadgets, home demos,” etc. 3. Track improvements in traffic, domain authority, and impressions. Job Requirements/Mandatory Skills Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus 4–7 years in growth marketing, digital marketing, or performance-led roles Hands-on experience with Meta and Google Ads, managing campaigns end-to-end. Ability to plan and execute offline activations or society/community events. Familiarity with content production scripting, storyboarding, and coordinating video shoots. Practical understanding of SEO best practices keyword research, on-page optimization, and backlinks. Proven ability to manage social media channels like Instagram, LinkedIn, and YouTube. Willingness to work as an individual contributor and cross collaborate with internal/external teams. Good to have Excellent project management and cross-functional collaboration skills. Data-driven mindset with a bias for experimentation and iteration. What you get High-ownership role at a fast-growing consumer tech startup. A chance to build a category-defining offline+online experience. Exposure to full-funnel growth from on-ground activations to digital performance. Work directly with founders and cross-functional teams to shape strategy. If interested, please share your CV's at - Shikha@winnerbrands.in
Posted 1 week ago
3.0 - 5.0 years
4 - 7 Lacs
Pune
Work from Office
Responsibilities: * Develop & execute marketing strategies * Manage CRM system & Salesforce ecosystem * Measure & optimize performance metrics * Collaborate with sales team on demand gen
Posted 1 week ago
4.0 - 7.0 years
8 - 12 Lacs
Mumbai, Delhi / NCR, Bengaluru
Work from Office
Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills If youre passionate about building long-term customer relationships and driving meaningful growth through retention marketing, wed love to hear from you. Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad
Posted 1 week ago
3.0 - 8.0 years
6 - 12 Lacs
Pimpri-Chinchwad
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
6 - 12 Lacs
Chennai
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems.
Posted 1 week ago
3.0 - 8.0 years
6 - 12 Lacs
Lucknow
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Nagpur
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Vadodara
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
5 - 10 Lacs
Hyderabad
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
9 - 13 Lacs
Kanpur
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
9 - 13 Lacs
Patna
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
9 - 12 Lacs
Kolkata
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
9 - 13 Lacs
Thane
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
9 - 13 Lacs
Ahmedabad
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
14 - 18 Lacs
Pune
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
5 - 9 Lacs
Surat
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
4 - 8 Lacs
Jaipur
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
4 - 8 Lacs
Visakhapatnam
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
3.0 - 8.0 years
4 - 8 Lacs
Bengaluru
Work from Office
About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems
Posted 1 week ago
10.0 - 15.0 years
10 - 13 Lacs
Noida
Work from Office
We are looking for a dynamic Marketing Lead Manager with experience in the data center or IT infrastructure industry. lead demand generation efforts, create targeted marketing campaigns, and drive qualified leads to support business growth.
Posted 2 weeks ago
1.0 - 3.0 years
2 - 3 Lacs
Hyderabad
Work from Office
Looking for the Marketing Operations Executive, you will support our global marketing team in managing multiple strategic projects and in executing cross-channel marketing campaigns. Call me for more details - 8431996504. Required Candidate profile You will work with internal stakeholders (design, content, and demand gen)and external partners (sales, admin, and customer advocacy) to drive operational excellence across fixed marketing initiatives
Posted 2 weeks ago
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