Retail Sales Merchandiser

Job Description

Job Description 1. Merchandising Strategy & Planning • Develop seasonal and annual merchandising plans aligned with brand positioning and business goals. • Product Mix : Analyze sales trends, customer behavior, market demand, and store feedback to plan product assortment and range.l • Collaborate with the demand planning team for SKU-level forecasting and replenishment strategies. • Define product lifecycle timelines and Product Mix strategies for each category. 2. Product Mix / Assortment & Allocation • Finalize product mix per region/store format based on past performance, Market Trend demographics, and local preferences. • Work closely with the purchasing and sourcing teams to ensure timely availability of merchandise. • Monitor and adjust store-level allocations based on sell-through, stock levels, and promotional performance. 3. Visual Merchandising Direction • Set corporate guidelines for visual merchandising, product placement, and display standards. • Coordinate with in-store teams to ensure brand consistency and execution of visual merchandising strategy. 4. Performance Monitoring & Reporting • Track and report key merchandising KPIs (sell-through rate, stock turnover, margin performance, etc.) • Conduct weekly/monthly reviews to evaluate product, category, and regional performance. • Provide actionable insights and strategic adjustments to the merchandising strategy based on reports. 5.Cross-Functional Teams • Collaborate with marketing for product promotions, campaigns, and seasonal launches. • Align with warehouse and logistics teams for timely product movement and space optimization. • Liaise with store operations for merchandising execution and stock feedback. 6. Promotions & Price Management • Plan and manage seasonal, festival, and clearance promotions in coordination with marketing. • Review and approve pricing strategies in alignment with competition, brand value, and margin goals. • Monitor promotional ROI and make data-driven adjustments. 7. Inventory & Stock Optimization • Maintain optimal stock levels across all stores, ensuring neither overstock nor stockouts. • Work with supply chain to review slow-moving and non-moving items and plan clearance strategies. • Analyze aging inventory and manage liquidation plans. 8. Market & Competitor Analysis • Monitor competitor merchandising strategies, pricing, and promotions. • Keep abreast of consumer trends and integrate insights into future merchandising planning. Key Result Areas (KRAs) • Category-wise sales performance vs. forecast • Sell-through % and inventory turnover ratio • Gross margin return on investment (GMROI) • Stock-out and overstock % reduction • Success rate of promotional activities • Store compliance with merchandising standards Show more Show less