Digital Marketing Specialist

Job Description

Job Summary: We are seeking a highly motivated and experienced Digital Marketing Specialist to lead and execute our digital marketing strategies. The ideal candidate will be responsible for managing our online presence, driving digital campaigns, optimizing our e-commerce platform, and developing compelling content to engage our target audience and achieve our business objectives. This role requires a blend of creative thinking, analytical skills, and hands-on execution. Key Responsibilities (Goals & KRAs): ·Social Media Management: o Strategize, develop, and execute content for all social media platforms (Facebook, Instagram, YouTube, etc.) to enhance brand visibility and engagement. o Handle day-to-day management of all social media pages, including scheduling posts, community management, and trend monitoring. o Maintain and manage a comprehensive social media calendar. o Coordinate effectively with external agencies (if applicable) for specialized social media or digital advertising efforts. ·Digital Advertising & Paid Media: o Plan, execute, and optimize paid digital campaigns across various channels, including Google Ads (GDN | Search), YouTube Ads, Performance Ads, and Programmatic Ads. o Manage and allocate the digital campaign budget. ·Website & E-commerce Management: o Oversee the functionality and user experience of the company website, ensuring it is optimized for performance and conversion. o Track and analyze online sales data to identify trends and areas for improvement. o Implement SEO best practices to improve organic search rankings and drive website traffic. · Reporting & Analytics: o Generate regular reports and conduct in-depth analysis of all digital marketing activities, providing actionable insights and recommendations. o Monitor and report on key performance indicators (KPIs) across all digital channels. · Lead Generation: o Develop and execute effective lead generation campaigns to expand customer database and drive conversions. Market Research & Intelligence · Conduct thorough market research and competitor analysis, specifically focusing on digital strategies, product offerings, pricing, and promotional activities of competitors. · Stay updated with industry trends, best practices, and emerging digital marketing technologies. Innovation · Continuously research and propose innovative marketing concepts and ideas to enhance brand presence, customer engagement, and sales. · Experiment with new digital tools and strategies to gain a competitive edge. Qualifications: · Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field. · 4+ years of proven experience in digital marketing, with a strong portfolio of successful campaigns. · In-depth knowledge and hands-on experience with social media platforms and management tools. · Proficiency in Google Ads, Google Analytics, and other digital advertising platforms. · Solid understanding of SEO principles and tools. · Experience with e-commerce platforms and online sales tracking. · Demonstrated ability to create engaging digital content. · Strong analytical skills with the ability to interpret data and make data-driven decisions. · Excellent written and verbal communication skills. · Ability to work independently and as part of a team in a fast-paced environment. · Highly organized with strong project management skills and attention to detail. Preferred Skills: · Experience in the retail or sports industry. · Knowledge of email marketing platforms. · Basic graphic design or video editing skills · Certifications in Google Ads, Google An Show more Show less