Digital Marketing Specialist

1 - 5 years

0 - 1 Lacs

Posted:5 hours ago| Platform: Naukri logo

Apply

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute digital marketing strategies to drive business growth.

Desired Candidate Profile

Strong understanding of search engine optimization (SEO), pay-per-click advertising (PPC), social media optimization (SMO), meta ads management.

Job Title:

Company:

About RAZORSE

RAZORSE Software Pvt. Ltd.


We empower automotive, real estate, BFSI, manufacturing, and retail enterprises to scale their business through innovation, data intelligence, and high-impact digital campaigns.

Role Overview

Paid Marketing Specialist

India, Dubai, and international markets.

Key Responsibilities

  • Plan, launch, and manage high-ROI paid campaigns across

    Google Search, Display, YouTube, Meta (Facebook/Instagram), LinkedIn, and other emerging ad platforms.

  • Create data-driven campaign strategies aligned with business goals—lead generation, conversions, app installs, or brand awareness.
  • Develop and optimize

    ad copies, creatives, and landing pages

    with design and content teams for maximum conversion impact.
  • Implement and monitor

    conversion tracking, pixel integration, GTM, GA4, and remarketing funnels.

  • Manage and scale advertising budgets efficiently with a focus on

    CPL, CPA, and ROAS optimization.

  • Conduct

    A/B testing

    across creatives, ad formats, audience segments, and bid strategies.
  • Present weekly and monthly performance dashboards highlighting KPIs, insights, and recommendations.
  • Collaborate with cross-functional teams—

    SEO, CRM, Web Development, and Sales

    —to ensure integrated marketing performance.
  • Stay ahead of

    platform algorithm updates, AI-based campaign automation, and global digital trends.

Skills & Qualifications

  • Bachelor’s or Master’s degree in

    Marketing, Business, or Communications.

  • 3–5 years of hands-on experience in

    performance marketing

    (agency or in-house).
  • Expertise in

    Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and YouTube Ads.

  • Proficiency with

    Google Analytics 4 (GA4), Google Tag Manager, and Data Studio / Looker Studio.

  • Strong analytical, reporting, and presentation skills; advanced knowledge of Excel or dashboard tools.
  • Deep understanding of

    digital marketing funnels, retargeting, audience segmentation, and attribution modeling.

  • Google Ads / Meta Blueprint Certification

    preferred.
  • Experience with

    CRM-linked campaigns (HubSpot, Zoho, Salesforce)

    is a plus.
  • Ability to manage campaigns across

    India, GCC (Dubai, Abu Dhabi, Riyadh, Doha, Muscat)

    , and global markets.
  • Excellent written and verbal communication skills.

Preferred Domain Exposure

  • Automotive & Manufacturing (Industry 4.0, IoT, VR/AR Solutions)

  • Real Estate & Property Marketing (India & Dubai)

  • FinTech / BFSI

  • Education & Corporate Training

  • E-commerce / SaaS Products

Performance KPIs

  • ROAS Growth (Month-on-Month)
  • CPL and CPA Optimization
  • CTR & Conversion Rate Improvement
  • Global Campaign Scalability & ROI Efficiency
  • Cross-channel Attribution & Lead Quality

Why Join RAZORSE

  • Work on

    global digital transformation and AI-powered campaigns

    .
  • Exposure to

    cross-industry clients

    —Automotive, BFSI, Real Estate, and Manufacturing.
  • Collaborative and innovative team culture blending

    technology + creativity.

  • Opportunity to lead

    India + Dubai + Global market expansion

    campaigns.
  • Competitive salary with performance incentives.

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You