Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive business growth.
  

Desired Candidate Profile

Strong understanding of search engine optimization (SEO), pay-per-click advertising (PPC), social media optimization (SMO), meta ads management.

Job Title:

Company:

About RAZORSE

RAZORSE Software Pvt. Ltd.

We empower automotive, real estate, BFSI, manufacturing, and retail enterprises to scale their business through innovation, data intelligence, and high-impact digital campaigns.

Role Overview

Paid Marketing Specialist

India, Dubai, and international markets.

Key Responsibilities

• Plan, launch, and manage high-ROI paid campaigns across

  Google Search, Display, YouTube, Meta (Facebook/Instagram), LinkedIn, and other emerging ad platforms.

• Create data-driven campaign strategies aligned with business goals—lead generation, conversions, app installs, or brand awareness.
• Develop and optimize

  ad copies, creatives, and landing pages

  with design and content teams for maximum conversion impact.
• Implement and monitor

  conversion tracking, pixel integration, GTM, GA4, and remarketing funnels.

• Manage and scale advertising budgets efficiently with a focus on

  CPL, CPA, and ROAS optimization.

• Conduct

  A/B testing

  across creatives, ad formats, audience segments, and bid strategies.
• Present weekly and monthly performance dashboards highlighting KPIs, insights, and recommendations.
• Collaborate with cross-functional teams—

  SEO, CRM, Web Development, and Sales

  —to ensure integrated marketing performance.
• Stay ahead of

  platform algorithm updates, AI-based campaign automation, and global digital trends.

Skills & Qualifications

• Bachelor’s or Master’s degree in

  Marketing, Business, or Communications.

• 3–5 years of hands-on experience in

  performance marketing

  (agency or in-house).
• Expertise in

  Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and YouTube Ads.

• Proficiency with

  Google Analytics 4 (GA4), Google Tag Manager, and Data Studio / Looker Studio.

• Strong analytical, reporting, and presentation skills; advanced knowledge of Excel or dashboard tools.
• Deep understanding of

  digital marketing funnels, retargeting, audience segmentation, and attribution modeling.

• Google Ads / Meta Blueprint Certification

  preferred.
• Experience with

  CRM-linked campaigns (HubSpot, Zoho, Salesforce)

  is a plus.
• Ability to manage campaigns across

  India, GCC (Dubai, Abu Dhabi, Riyadh, Doha, Muscat)

  , and global markets.
• Excellent written and verbal communication skills.
  

Preferred Domain Exposure

• Automotive & Manufacturing (Industry 4.0, IoT, VR/AR Solutions)

• Real Estate & Property Marketing (India & Dubai)

• FinTech / BFSI

• Education & Corporate Training

• E-commerce / SaaS Products

Performance KPIs

• ROAS Growth (Month-on-Month)
• CPL and CPA Optimization
• CTR & Conversion Rate Improvement
• Global Campaign Scalability & ROI Efficiency
• Cross-channel Attribution & Lead Quality
  

Why Join RAZORSE

• Work on

  global digital transformation and AI-powered campaigns

  .
• Exposure to

  cross-industry clients

  —Automotive, BFSI, Real Estate, and Manufacturing.
• Collaborative and innovative team culture blending

  technology + creativity.

• Opportunity to lead

  India + Dubai + Global market expansion

  campaigns.
• Competitive salary with performance incentives.