Digital Marketing Specialist

bout the Role

We are looking for an all-round Digital Marketing Executive who understands the complete digital ecosystem and can build and scale the marketing function for a financial services & investments business. This role goes beyond execution—you’ll work closely with leadership, manage client communications, and set up systems that drive growth.

Key Responsibilities

• Build and manage the digital marketing department from scratch
• Plan and execute performance marketing (Meta, Google, LinkedIn ads)
• Handle content strategy (social media, blogs, landing pages, email)
• Manage SEO, SEM, analytics, and reporting
• Own client communication for marketing deliverables and performance updates
• Create and optimize funnels, lead generation systems, and CRM workflows
• Use AI tools and automation to improve efficiency, content creation, and campaign optimization
• Coordinate with designers, freelancers, and vendors when required
• Ensure compliance and clarity in communication for financial services marketing

Required Skills & Qualifications

• Strong understanding of end-to-end digital marketing
• Prior experience in financial services, investments, fintech, or BFSI (preferred)
• Hands-on experience with:
• Meta Ads, Google Ads, LinkedIn Ads
• SEO tools (Search Console, Ahrefs, SEMrush, etc.)
• Analytics (GA4, dashboards, reporting)
• Proficiency with AI tools (ChatGPT, automation tools, content & ad optimization tools)
• Knowledge of marketing automation, CRM, and workflow tools
• Strong written and verbal communication skills
• Ability to take ownership and work in a fast-paced, high-responsibility environment

Who Should Apply

• Someone who wants to build systems, not just run campaigns
• A self-starter who can think strategically and execute fast
• Comfortable dealing with clients, leadership, and cross-functional teams
• Looking for long-term growth and leadership opportunities

Why Join Us

• Opportunity to build and lead the marketing function
• Work directly with decision-makers
• Exposure to high-value clients and strategic marketing
• Growth-oriented, learning-driven environment

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person