Digital Marketing Specialist

0 years

3 - 4 Lacs

Posted:8 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

bout the Role

We are looking for an all-round Digital Marketing Executive who understands the complete digital ecosystem and can build and scale the marketing function for a financial services & investments business. This role goes beyond execution—you’ll work closely with leadership, manage client communications, and set up systems that drive growth.

Key Responsibilities

  • Build and manage the digital marketing department from scratch
  • Plan and execute performance marketing (Meta, Google, LinkedIn ads)
  • Handle content strategy (social media, blogs, landing pages, email)
  • Manage SEO, SEM, analytics, and reporting
  • Own client communication for marketing deliverables and performance updates
  • Create and optimize funnels, lead generation systems, and CRM workflows
  • Use AI tools and automation to improve efficiency, content creation, and campaign optimization
  • Coordinate with designers, freelancers, and vendors when required
  • Ensure compliance and clarity in communication for financial services marketing

Required Skills & Qualifications

  • Strong understanding of end-to-end digital marketing
  • Prior experience in financial services, investments, fintech, or BFSI (preferred)
  • Hands-on experience with:
  • Meta Ads, Google Ads, LinkedIn Ads
  • SEO tools (Search Console, Ahrefs, SEMrush, etc.)
  • Analytics (GA4, dashboards, reporting)
  • Proficiency with AI tools (ChatGPT, automation tools, content & ad optimization tools)
  • Knowledge of marketing automation, CRM, and workflow tools
  • Strong written and verbal communication skills
  • Ability to take ownership and work in a fast-paced, high-responsibility environment

Who Should Apply

  • Someone who wants to build systems, not just run campaigns
  • A self-starter who can think strategically and execute fast
  • Comfortable dealing with clients, leadership, and cross-functional teams
  • Looking for long-term growth and leadership opportunities

Why Join Us

  • Opportunity to build and lead the marketing function
  • Work directly with decision-makers
  • Exposure to high-value clients and strategic marketing
  • Growth-oriented, learning-driven environment

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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