Retail Merchandiser

Role: Merchandising Lead – Rangriti

Location: Gurgaon

Reports to: Business Head – Rangriti

About Rangriti – A Fast-Growing Fashion Powerhouse

Rangriti is one of India’s most dynamic and fast-expanding ethnic-fusion brands, crafting vibrant, contemporary Indian wear for the modern woman. With a footprint of 70+ stores across the country and rapid expansion planned, Rangriti operates at the intersection of design, analytics, regional cultural insights, and retail execution excellence. Our ambition is bold: to become India’s most loved and accessible ethnic-fashion brand, powered by innovation, agility, and deep consumer understanding. The Head of Merchandising plays a pivotal role in shaping this growth story.

Role Purpose:

Key Responsibilities

1. Sales & Store Analytics Excellence

• Build a robust analytics framework to track sales velocity, sell-through, WOS, size curves, and product lifecycle performance.

• Develop region-wise merchandising logic (North, West, East, South) based on culture, climate, festival cadence, and consumer DNA.

• Identify growth stores, potential unlocks, risk stores, and take proactive actions.

• Run category-, sub-category-, colour-, fabric- and silhouette-level business deep dives to guide forward buys and in-season actions.

2. Assortment Planning & Intelligent Buying

• Create store clusters and tailor assortments to micro-markets, consumer demographics, and demand patterns.

• Partner with Design & Buying teams to build the seasonal architecture—balancing core essentials, high-fashion capsules, price-entry winners, and brand storytelling lines.

• Use analytics-driven projections to determine buy quantities, depth, and size ratios for each cluster.

• Ensure the assortment reflects the brand’s personality: colourful, youthful, expressive, and sharply differentiated in the value–fashion space.

3. Allocation, Replenishment & Supply Agility

• Build a scientific allocation framework powered by data, maximizing revenue at the store level.

• Create a real-time replenishment engine to reduce stock-outs and capture full-price opportunity. • Drive inter-store transfers (ISTs) with precision to unlock inventory efficiency.

• Align warehouse dispatch priorities with store performance, revenue potential, and festival readiness.

4. Festival, Cultural & Seasonal Merchandising

• Anchor a national festival calendar with sharp regional understanding

• Drive proactive festival-readiness through curated assortments, deeper festive SKUs, and strong fill rates.

• Anticipate demand spikes and ensure stores are stocked ahead of the curve.

• Plan transitions between seasons (SS, AW) with a strong understanding of fabrics, colour stories, and consumer buying cycles.

5. Inventory Productivity & Markdown Governance

• Maximize full-price sell-through and minimize reliance on discounts/EOSS.

• Predict risk inventory early and take timely action through re-routing, bundling, store promotions, or cluster reallocation.

• Enhance GMROI, inventory turn velocity, and overall merchandise financial productivity.

• Build a forward-looking OTB mechanism aligned to growth ambitions.

6. Leadership, Capability Building & Cross-Functional Influence

• Lead and nurture a high-performing team of planners, allocators, and analysts.

• Drive a culture of speed, ownership, data-driven decision-making, and retail-first thinking.

• Build strong working relationships with Design, Buying, Supply Chain, Retail Operations, VM & Marketing.

• Influence key stakeholders to ensure merchandising priorities translate into seamless instore execution.

Key Skills & Competencies

• Retail merchandising leadership with strategic + executional balance

• Advanced analytics and demand forecasting

• Regional & festival merchandising expertise

• Strong understanding of product, consumer insights, and fashion trends

• Inventory management, OTB planning, replenishment logic

• Business acumen & margin-focused decision-making

• High agility, ownership, and action-oriented mindset

• Ability to operate in a fast-growing, entrepreneurial retail environment

Ideal Experience

• 10–15 years of merchandising experience in ethnic wear, fusion wear, women’s fashion, or large-format apparel retail.

• Experience managing 50–100+ stores is preferred.

• Strong exposure to regional fashion nuances, festival-driven demand, and high volume product cycles.

• Demonstrated ability to scale merchandising systems, processes, and teams in a growth stage brand.