Regional Marketing Head

Green Aura Naturals

0 years

0 Lacs

new delhi delhi india

Posted:17 hours ago| Platform:

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Skills Required

marketing flexibility ai planning strategies storytelling analytics learning automation analysis forecasting targeting tracking research segmentation crm scoring algorithms upselling support monitoring mapping content strategy testing personalization management optimization ads hubspot salesforce outreach leadership communication data certification healthcare engagement

Work Mode

Remote

Job Type

Full Time

Job Description

Role Description

Head of Marketing

AI-enabled market planning, digital-first strategies, and personalized consumer engagement

Key Responsibilities:

Market Planning & Strategy:
Develop and execute strategies using
AI-driven competitive analysis, predictive demand forecasting, and real-time consumer trend mapping
.
Marketing Management:
Oversee campaigns optimized with
AI-powered ad targeting, sentiment analysis, and performance tracking dashboards
.
Market Research:
Conduct research using
AI-based social listening, NLP-driven consumer insight mining, and machine learning models for segmentation and personalization
.
Sales Strategy:
Implement
AI-enhanced CRM systems, lead-scoring algorithms, and predictive upselling models
to support conversion and retention.
Public Relations:
Use
AI-enabled media monitoring and influencer mapping platforms
to identify opportunities, measure PR sentiment, and improve reputation management.
Content & Digital Engagement:
Oversee content strategy enhanced by
generative AI for ideation, AI A/B testing for creatives, and personalization engines for consumer journeys
.
Team Leadership:
Build a team that combines traditional marketing skills with
AI tool proficiency
—training them to leverage automation and analytics in daily execution.

Qualifications

Strong expertise in Market Planning and
experience applying AI for demand forecasting, customer segmentation, and performance tracking
.
Proven success in Marketing Management with
AI-based ad optimization tools (Meta Ads AI, Google Performance Max, programmatic platforms)
.
Experience in Market Research with
AI tools for predictive modeling, social listening, and consumer sentiment tracking
.
Proficiency in Sales processes with knowledge of
AI-powered CRM systems (HubSpot, Salesforce Einstein, Zoho AI) and lead-scoring algorithms
.
Excellent Public Relations skills, including use of
AI-enabled PR monitoring, media outreach analysis, and influencer mapping
.
Strong leadership and ability to
build AI-driven marketing playbooks and train teams to adopt emerging technologies
.
Excellent written and verbal communication skills with the ability to
translate data-driven insights into compelling brand narratives
.
Bachelor’s degree in Marketing, Business Administration, or related field;
advanced degree or certification in Digital Marketing/AI applications
is a plus.
Prior experience in the
wellness, nutraceutical, or healthcare industry
, with exposure to AI-driven consumer engagement, preferred.

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