Regional Business Development Manager

Job Title:

Role Summary

The role is responsible for driving sustainable and profitable expansion of Easybuy stores across India, in line with the business plan and long-term vision. The incumbent will identify and evaluate new market opportunities, strengthen the franchise network, and ensure seamless execution of new store launches through effective cross-functional collaboration.

Key Responsibilities

Market Strategy & Expansion

• Develop and implement short-term and long-term expansion strategies for market penetration.
• Analyze competitive landscape and track emerging retail market trends.
• Build and maintain a pipeline of potential properties, malls, and franchise partners across states.
• Present business growth opportunities and recommendations for new markets and stores.

Store Expansion & Feasibility

• Generate and validate leads for new store locations in collaboration with Cluster/Area Managers and Operations.
• Conduct feasibility studies covering property suitability, business viability, and financial sustainability.
• Prepare business proposals and partner with Finance for PFR/IRR analysis, cluster studies, and market evaluations.

Franchise Development & Onboarding

• Identify and onboard financially sound franchise partners with relevant retail experience.
• Manage closure of franchise agreements, LOIs, and tri-party agreements with landlords and stakeholders.
• Liaise with Corporate Legal for due diligence, documentation, and contract finalization.
• Drive operational readiness by partnering with Projects & IT teams on fit-out and store execution.

Commercial & Profitability Delivery

• Negotiate with landlords/malls to secure favorable commercials.
• Ensure store openings within budget, with optimized landlord scope to reduce franchise capex.
• Strengthen franchisee performance through proactive engagement to maximize store profitability (SPF/SPD).

Skills & Competencies

• Strong business acumen with understanding of retail real estate and franchise models.
• Proven ability in market analysis, financial evaluation, and negotiation.
• Relationship-building and stakeholder management across landlords, franchisees, and internal teams.
• Excellent communication, presentation, and influencing skills.
• High result orientation with ability to manage multiple projects across geographies.