About the Role : We are looking for a creative and driven Brand Manager to lead and manage the end-to-end execution of brand campaigns. This role will involve handling creative strategy, agency coordination, production, and execution across platforms. The ideal candidate should have a strong eye for design and storytelling, with experience managing integrated campaigns and creative partners. Responsibilities : Lead the planning and execution of brand campaigns—from ideation to final delivery. Manage external creative agencies and production houses for campaigns, photoshoots, and films. Coordinate all campaign shoots, ensuring smooth pre-production, production, and post-production with partners. Own and manage all creative deliverables going out from the brand team. Work closely with the design team to brief campaign requirements and review sample executions. Coordinate with the digital marketing team to ensure creative alignment across paid media, social media, and performance channels. Review and approve all social media creatives before publishing. Manage influencer shoots and brand collaborations, ensuring alignment with brand tonality. Ideate on-ground campaign activation ideas and work with teams for execution. Qualifications : 4–6 years of experience in brand management, advertising, or campaign execution. Strong understanding of creative processes, brand storytelling, and consumer-facing communication. Experience working with creative agencies, photographers, and production houses. Ability to manage multiple stakeholders and deliver high-quality output under tight timelines. Strong coordination and project management skills. A good eye for detail and aesthetics—especially in fashion, lifestyle, or youth-focused categories. Excellent communication and collaboration skills. A working understanding of digital platforms, social media, and influencer marketing. Software skills: Proficient in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro for reviewing and basic editing of creative assets and videos. Required Skills : Background in fashion, retail, lifestyle, or D2C brands. Hands-on experience with shoots and on-ground activations.
About the Role : We are looking for a creative and driven Brand Manager to lead and manage the end-to-end execution of brand campaigns. This role will involve handling creative strategy, agency coordination, production, and execution across platforms. The ideal candidate should have a strong eye for design and storytelling, with experience managing integrated campaigns and creative partners. Responsibilities : Lead the planning and execution of brand campaignsfrom ideation to final delivery. Manage external creative agencies and production houses for campaigns, photoshoots, and films. Coordinate all campaign shoots, ensuring smooth pre-production, production, and post-production with partners. Own and manage all creative deliverables going out from the brand team. Work closely with the design team to brief campaign requirements and review sample executions. Coordinate with the digital marketing team to ensure creative alignment across paid media, social media, and performance channels. Review and approve all social media creatives before publishing. Manage influencer shoots and brand collaborations, ensuring alignment with brand tonality. Ideate on-ground campaign activation ideas and work with teams for execution. Qualifications : 46 years of experience in brand management, advertising, or campaign execution. Strong understanding of creative processes, brand storytelling, and consumer-facing communication. Experience working with creative agencies, photographers, and production houses. Ability to manage multiple stakeholders and deliver high-quality output under tight timelines. Strong coordination and project management skills. A good eye for detail and aestheticsespecially in fashion, lifestyle, or youth-focused categories. Excellent communication and collaboration skills. A working understanding of digital platforms, social media, and influencer marketing. Software skills: Proficient in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro for reviewing and basic editing of creative assets and videos. Required Skills : Background in fashion, retail, lifestyle, or D2C brands. Hands-on experience with shoots and on-ground activations. Show more Show less
Role Summary The Assistant Manager – Footwear – Merchandise Planning is responsible for driving season-wise stock planning, allocation, replenishment, and performance monitoring for the footwear category. The role ensures availability of the right product mix across stores and warehouses, achievement of planned sell-through, optimized stock turns, and attainment of topline targets. Key Responsibilities Pre-Season Planning Collaborate with Buying and central planning teams to finalize monthly assortment and order qtys in sync with planned sales and inventory norms. Plan store base stock and allocations for proper launch and deployment. Season Launch Allocation Review allocation plans to bridge the gaps, ensuring timely availability of stock. Track planned vs. inspected options to ensure launches are executed as per hit dates. In-Season Monitoring & Replenishment Monitor store-level stock cover, mix, and ageing on a weekly/fortnightly basis; take corrective actions as required. Review store performance (STR, sell-through, LFL growth) and initiate corrective interventions for slow movers. Timely validate system update for replenishment and deployment. Dispatches in line with store and departmental performance with base fill. Track RDC inward/outward movement and align with Operations to resolve deviations. Conduct store and market visits to capture customer feedback, competitive insights, and product gaps. Promotions & Discounting Support store-level execution of promotions and discounts; monitor effectiveness and impact on sales. Track and review discount performance across stores to maximize sell-through. End of Season Management (EOSS) Plan and execute EOSS allocations based on discount structure, store profile, and budget. Ensure timely dispatch of discounted stock to stores in coordination with SCM. Work with RDC on consolidation of unsold stock; convert into prepacks for future reuse (e.g., winter-centric stocks). Key Performance Indicators (KPIs) Accuracy of forecasting and allocation. Replenishment timeliness and effectiveness. Sell-through achievement vs. budget. Stock turn and ageing norms at store level. Discount sell-through during promotions/EOSS. Qualifications & Skills Graduate/Post-Graduate in Business, Retail Management, or related field. 3–6 years of experience in merchandise planning, preferably in footwear/apparel/retail industry. Strong analytical and numerical skills with proficiency in MS Excel/Planning tools. Ability to work cross-functionally with Buying, SCM, and Operations teams. Strong business acumen, problem-solving ability, and attention to detail. Good communication and stakeholder management skills.
KEY RESPONSIBILITIES Target Achievement Responsible for achievement of set Sales target for the store Responsible for achieving targeted LFL Growths Responsible for achievement of all store KPI targets. Customer Service Ensure all staff and managers follow Meet, Greet and Direct Ensure staff and managers proactively resolve customers queries/complaints Ensure customer feedback is captured & shared to Operations team & Franchisee Partner Should be fluent in English communication • Ensuring 85%+ score on Mystery Shopping Audit Ensure enrollment of new customers to EB rewards program with accuracy of data Ensure adherence to Visual Merchandise standards and delivering store displays as per POG guidelines Stock Management & Process Controls Adherence to Operations SOP as set by Easybuy HO Ops Team Commercial Audit report based on seasons/ process Ensure timely sharing of all Ops and Commercial related reports from the Store as per prescribed formats and timelines Ensure timely receipt and display of allocated stocks Ensure all measures are taken to control shrinkage Ensure feedback on product gaps & quality comes as per timelines and shared with HO Ensure that all stock consolidation is executed as per timelines Should possess Basic software skills like Excel, Power Point as well as has the ability to understand store related reports. Marketing & Promotions Ensure all marketing & promotional activities are executed as per timelines. This includes closely tracking and monitoring marketing and promo performance to achieve the desired objective. Ensure that the Visual Merchandising and plan-o-gram guidelines are followed as per the SOP Ensure store competition benchmarking is done in defined frequency on various functions and shared to HO on weekly basis. Staff Management Ensure timely execution of staff engagement & training calendar Ensure staff retention and engagement is high through motivation, coaching and guiding Recruitment of staffs as per the SOP defined by Easybuy & cost agreed with franchisee partner Ensure subordinates are groomed to take on higher responsibilities Ensure staff productivity is maintained as per targets set Responsible for organizing tasks and managing work schedules and attendance efficiently
Position Title: Regional Quality Assurance - North Role Overview The Regional Quality Assurance Specialist will ensure that all apparel and fashion products delivered within the assigned region meet brand-approved quality, safety, and compliance standards. This role will be responsible for end-to-end product quality assurance — from vendor and DC inspections to store-level validation of garment quality. The specialist will work closely with vendors, sourcing, and retail operations to safeguard product integrity, reduce customer complaints, and drive continuous improvement in quality processes. Key Responsibilities Product Quality Assurance Conduct inline and final inspections of apparel (woven, knits, denim, ethnic, kidswear, etc.) to ensure adherence to brand specifications. Validate garment parameters including fabric performance, shrinkage, colorfastness, seams, stitching, fit, trims, labeling, and finishing . Audit packaging standards to ensure correct folding, tagging, barcoding, and presentation. Partner with the central QA team to analyze quality test reports from labs and ensure corrective action with vendors. Track and minimize defect rates (AQL, rejection %, return-to-vendor cases) at DC and store level. Vendor & Supply Chain Compliance Conduct vendor facility audits to ensure adherence to brand quality and compliance standards. Verify that vendors follow approved technical packs, sealed samples, and size sets. Ensure corrective and preventive actions (CAPA) are implemented for recurring vendor quality issues. Collaborate with sourcing and merchandising to evaluate vendor capability and performance scorecards. Customer Experience – Product Lens Analyze customer returns, exchanges, and complaints to identify recurring product-related issues. Partner with customer service and retail ops to investigate product issues (fit issues, color bleeding, damage, etc.). Provide insights to Design, Buying, and Merchandising teams for future product improvements. Data & Reporting Maintain a regional dashboard of inspection results, defect rates, and vendor performance. Report monthly quality trends, highlight systemic risks, and recommend solutions. Key Skills & Competencies Strong technical knowledge of textiles, garment construction, and QA methodologies. Familiarity with AQL standards, lab testing protocols, and compliance requirements . Eye for detail with the ability to identify subtle garment defects. Excellent vendor management and problem-solving skills. Strong analytical and reporting skills; proficiency in MS Excel/QA tools. Willingness to travel extensively across vendors, DCs, and stores.
Job Title: Manager – Projects Design Summary Lead the end-to-end design strategy and delivery for new stores and renovations, ensuring best-in-class retail experiences aligned with business objectives. Drive design innovation, consistency, and timely execution while managing a team of designers/architects and collaborating with cross-functional stakeholders. Key Responsibilities Strategic Design Planning Own the design process for all new stores and renovations in line with defined SLAs. Partner with Retail Leadership to understand business requirements, sales mix, and customer expectations, translating them into efficient and impactful store layouts. Ensure design solutions are scalable, cost-effective, and future-ready. Store Layout & Space Planning Lead the planning of store layouts, ensuring optimal circulation, category zoning, and customer flow. Collaborate with Property, Retail, and Projects teams to gather site-specific technical details and resolve constraints proactively. Review and approve section allocations, obtaining final alignment with Head – Projects. Design Development & Delivery Supervise the end-to-end store design process including fixture layouts, look & feel, and MEP service integration. Validate site measurements, address deviations, and ensure accuracy in design deliverables. Approve fixture layouts and store designs created in SketchUp and V-Ray, ensuring brand identity and customer experience standards are met. Partner with VM, Buying, and Retail Operations teams to integrate business requirements seamlessly into store design. Ensure complete documentation of drawings, assets, and design approvals at project handover stage. Cross-Functional Collaboration Work closely with Project Managers to ensure seamless translation of design into execution. Liaise with Procurement to ensure timely ordering and delivery of fixtures as per project timelines. Act as the design custodian in discussions with leadership, ensuring adherence to brand standards. People Foster a culture of creativity, collaboration, and accountability within the design team. Key Competencies Strong expertise in retail design, space planning, and store layout optimization. Proficiency in SketchUp, V-Ray, AutoCAD, and related design software. Ability to balance creativity with functionality, cost-efficiency, and speed-to-market. Excellent stakeholder management and cross-functional collaboration skills.
Job Title: Manager – Business Development (Store Expansion & Franchise Network) Role Summary The role is responsible for driving sustainable and profitable expansion of Easybuy stores across India, in line with the business plan and long-term vision. The incumbent will identify and evaluate new market opportunities, strengthen the franchise network, and ensure seamless execution of new store launches through effective cross-functional collaboration. Key Responsibilities Market Strategy & Expansion Develop and implement short-term and long-term expansion strategies for market penetration. Analyze competitive landscape and track emerging retail market trends. Build and maintain a pipeline of potential properties, malls, and franchise partners across states. Present business growth opportunities and recommendations for new markets and stores. Store Expansion & Feasibility Generate and validate leads for new store locations in collaboration with Cluster/Area Managers and Operations. Conduct feasibility studies covering property suitability, business viability, and financial sustainability. Prepare business proposals and partner with Finance for PFR/IRR analysis, cluster studies, and market evaluations. Franchise Development & Onboarding Identify and onboard financially sound franchise partners with relevant retail experience. Manage closure of franchise agreements, LOIs, and tri-party agreements with landlords and stakeholders. Liaise with Corporate Legal for due diligence, documentation, and contract finalization. Drive operational readiness by partnering with Projects & IT teams on fit-out and store execution. Commercial & Profitability Delivery Negotiate with landlords/malls to secure favorable commercials. Ensure store openings within budget, with optimized landlord scope to reduce franchise capex. Strengthen franchisee performance through proactive engagement to maximize store profitability (SPF/SPD). Skills & Competencies Strong business acumen with understanding of retail real estate and franchise models. Proven ability in market analysis, financial evaluation, and negotiation. Relationship-building and stakeholder management across landlords, franchisees, and internal teams. Excellent communication, presentation, and influencing skills. High result orientation with ability to manage multiple projects across geographies.
Job Description: Category Lead – Buying & Merchandising (Footwear) SUMMARY To lead the Footwear category by offering the right assortment aligned with customer preferences and market trends, ensuring achievement of budgeted targets (sales, margin, stock turns, and sell-through). The role focuses on driving category growth through innovation, range optimization, vendor partnerships, and cross-functional collaboration while adapting to evolving fashion trends and consumer behavior. KEY RESPONSIBILITIES Product Planning Achieve category targets (sales, margin, stock turn, and sell-through) by developing a competitive and customer-relevant footwear assortment. Plan product launches ahead of seasons, ensuring timely execution of collections aligned with footwear trends, seasonal demands. Collaborate with the planning team to create assortments that balance style, price, and functionality for various consumer segments. Incorporate feedback from planning, retail operations, and customer insights to refine the range continuously. Ensure strict adherence to the buying calendar and pre-defined category milestones. Select product lines considering materials ,design elements, comfort features, price points, and value propositions. Finalize the product assortment and approve commercial selling prices to ensure competitiveness and profitability. Market Focus and Strategy Understand customer behavior, aspirations, activity-based requirements, and lifestyle trends to translate them into category offerings. Conduct regular competitor analysis to stay informed of market pricing, offers, and assortment strategies. Bridge customer needs with product development by collaborating with designers and influencing the creative process with data-backed insights. Lead post-launch performance analysis, identify gaps, and implement corrective measures quickly. Work with the marketing team to highlight footwear launches through campaigns, influencer tie-ups, and digital platforms. Lead market visits with the team to study competitor offerings, customer footfall, and retail execution. Vendor Management Build and nurture long-term partnerships with footwear vendors and manufacturers, ensuring a consistent supply chain. Develop a pipeline of alternative vendors to safeguard supply and enable category scalability. Orient vendors about the company’s expectations regarding design, quality, sustainability, and delivery schedules. Provide inputs for vendor evaluation based on quality, pricing, capacity, and reliability. Oversee order placement and approval of materials, styles, molds, and pre-production samples. Ensure on-time delivery and resolve escalations related to vendor delays, quality issues, or material shortages. Support vendors with order consolidation, cost optimization, and bulk buying strategies. Strengthen vendor relationships by building a collaborative and solution-oriented support system. Financial Planning Manage and optimize the Open-to-Buy (OTB) budget for the Footwear category ensuring maximum ROI. Analyze costing structures, pricing strategies, and margin behavior to guide commercial decision-making. Lead vendor negotiations to achieve favorable commercial terms without compromising product quality. Monitor category performance to ensure budget discipline and profitability. Product Presentation Work closely with the marketing and visual merchandising teams to ensure impactful footwear displays across all stores. Plan new product launches, effective space utilization, and suggest fixture improvements to enhance product visibility. Collaborate with retail teams to develop and review Planograms, ensuring consistent brand presentation. Drive initiatives to enhance in-store experience, making footwear displays attractive, accessible, and customer-friendly. People Management Build, coach, and mentor a high-performing team to achieve category goals and develop footwear-specific expertise. Foster engagement, motivation, and ownership within the team. Identify and groom emerging leaders with footwear product knowledge, attention to detail, and merchandising insights. Encourage cross-functional collaboration to enhance learning and execution.
Job Description: Manager – Buying & Merchandising (Women’s Ethnic Wear) SUMMARY To support the growth and profitability of the Women’s Ethnic Wear category by ensuring the right assortment of products is available at the right time, aligned with customer preferences and market trends. The role focuses on executing product planning, managing vendor relationships, and supporting commercial objectives while ensuring smooth coordination across Design, planning, retail, and marketing teams. KEY RESPONSIBILITIES Product Planning Support the achievement of category targets (sales, margin, stock turn, and sell-through) by assisting in developing a customer-relevant product assortment. Assist in planning seasonal launches and ensure product availability. Work closely with the planning team to ensure assortments reflect market requirements and customer feedback. Incorporate inputs from retail operations, planning, and customer feedback to continuously refine the assortment. Ensure execution of buying activities as per the calendar, adhering to timelines and approvals. Assist in selecting products across designs, fabrics, prints, embroideries, colors, price points, and styling trends. Support the identification of new product lines or designs based on customer trends and competitor activity. Market Focus and Strategy Understand customer behavior, style preference considerations specific to Women’s Ethnic Wear. Assist in competitor benchmarking, ensuring awareness of pricing strategies, assortment gaps, and emerging styles. Translate customer needs into actionable buying briefs for designers and suppliers. Assist in post-launch analysis, identifying gaps and providing recommendations for assortment adjustments. Work with marketing teams to promote specific collections and campaigns through visual merchandising and communication plans. Participate in market visits to gather competitor insights and customer expectations. Vendor Management Build and maintain relationships with existing vendors while supporting onboarding of new suppliers aligned with product requirements. Assist in vendor evaluation by providing feedback on quality, delivery timelines, and cost. Support order placement, ensuring alignment on materials, samples, and production timelines. Track vendor performance and assist in resolving escalations related to product quality, delivery, or costing. Help vendors understand business expectations related to designs, price points, and compliance. Support order consolidation efforts to optimize supply and reduce lead times. Financial Planning Assist in the optimal utilization of the allocated budget (OTB), ensuring alignment with category goals. Support pricing strategies by analyzing costing, margin trends, and competitor positioning. Help in negotiating with vendors and finalizing cost structures under guidance from the Category Lead. Product Presentation Work with the visual merchandising and marketing teams to ensure displays meet brand and seasonal requirements. Support the retail team in new product launches, space allocation, and promotional activities. Assist Visual merchandising team in preparation of Planograms to ensure product presentation is aligned with customer expectations. Help improve in-store presentation standards, ensuring consistency and appeal across outlets. People Management Provide guidance and support to junior team members on product details, category-specific nuances, and execution. Collaborate with cross-functional teams to ensure seamless execution of launches and merchandising plans. Share learnings and mentor team members to build product knowledge and category expertise.
Job Description: Category Planning Manager – Women’s Western Wear SUMMARY To lead and manage category planning for Women’s Western Wear by developing robust assortment and inventory strategies aligned with customer trends, business objectives, and market dynamics. The role ensures optimal stock levels, achieves sales and margin targets, and supports seamless coordination between buying, retail, and supply chain teams. KEY RESPONSIBILITIES Category Planning & Assortment Management Own the category planning process for Women’s Western Wear, ensuring alignment with business goals, market trends, and customer preferences. Develop assortment plans that balance fashion trends, price points, and seasonal demand across sub-categories. Collaborate with the buying team to ensure assortment strategies are effectively translated into product selection and launch calendars. Work closely with the planning and retail teams to forecast demand and supply, minimizing stock-outs and overstock situations. Monitor product performance, analyzing sales, sell-through rates, and customer feedback to make data-driven assortment adjustments. Inventory & Open-to-Buy (OTB) Management Prepare and manage inventory plans, including monthly and seasonal replenishment strategies. Optimize Open-to-Buy allocations ensuring efficient capital deployment and stock rotation. Track stock turns, ageing, and markdowns to recommend corrective actions and maximize profitability. Coordinate with supply chain and logistics teams to ensure timely replenishment and reduce lead times. Trend Analysis & Market Insight Stay abreast of market trends, customer behavior, and competitive activity to inform assortment planning and inventory decisions. Work with the buying and marketing teams to align product offerings with emerging customer preferences and lifestyle shifts. Participate in market visits and collaborate with vendors to anticipate supply constraints and demand shifts. Collaboration & Cross-functional Support Partner with the buying team to ensure seamless execution of assortment and launch plans. Support marketing initiatives by providing category-level insights for campaigns, promotions, and merchandising strategies. Work with retail teams to assess in-store performance and implement layout or display improvements to enhance customer experience. Provide data-backed recommendations to senior management to support strategic planning. Financial Performance Track category performance metrics such as sales, gross margin, stock turns, and sell-through rates. Provide forecasts and actionable recommendations to achieve revenue and profitability targets. Support budgeting, planning, and reporting processes for the category. Process Improvement Identify opportunities to improve planning processes, forecasting accuracy, and inventory efficiency. Drive initiatives to enhance data-driven decision-making across the category planning function.
Senior Executive – Merchandise Planning SUMMARY To support the Merchandise Planning function by managing demand forecasting, inventory allocation, and sales analysis across categories. The role ensures the right product is available at the right time and location, driving sales, margin, and stock efficiency. It requires strong analytical ability, commercial acumen, and cross-functional collaboration with Buying, Supply Chain, and Retail teams. KEY RESPONSIBILITIES Planning & Forecasting Assist in preparing pre-season merchandise plans (sales, margin, stock, intake) in line with business objectives. Support in-season management by monitoring sales trends, stock levels, and providing actionable recommendations. Forecast demand across categories and channels based on historical data, customer insights, and market trends. Track performance of new launches, promotions, and seasonal campaigns. Inventory Management Ensure optimum inventory availability across stores / channels to achieve planned sell-through and stock turns. Assist in allocation and replenishment of stock based on store capacity, sales potential, and regional demand. Monitor ageing, slow movers, and overstock to recommend markdowns, promotions, or transfers. Track inbound and outbound stock movement in coordination with Supply Chain and Warehouse teams. Analysis & Reporting Prepare weekly/monthly MIS reports covering sales, margins, stock turns, and other KPIs. Provide insights to Buying & Merchandising teams to improve assortment and financial planning. Analyze category / store / SKU level performance to highlight opportunities and risks. Conduct post-season analysis to capture learnings and guide future planning cycles. Collaboration & Execution Work closely with Buyers to align product mix and availability with financial plans. Partner with Supply Chain to ensure timely delivery and store-level stock balance. Coordinate with Retail Operations to ensure smooth execution of allocations and replenishments. Support Marketing & VM teams with data-driven inputs for promotions and product displays. Financial Management Assist in managing Open-to-Buy (OTB) budgets and monitor adherence to planned spends. Support margin optimization by tracking pricing, markdowns, and vendor terms.