Quick Commerce Executive

Role Overview :

The Quick Commerce Account Manager is responsible for managing and scaling business across leading instant-delivery platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket Now. The role involves day-to-day operations, demand planning, inventory management, pricing optimization, listing accuracy, and growth strategies to ensure maximum visibility and sales. 

Key Responsibilities :

1. Business Growth & Account Management :

• Manage end-to-end operations for all quick commerce platforms.
• Achieve sales, visibility, and margin targets across platforms.
• Build strong relationships with category managers to drive brand visibility and promotions.
• Identify new opportunities such as new product launches, hero SKUs, and assortment expansion. 

2. Listing, Catalogue & Content Management :

• Create, update, and optimize listings with correct titles, descriptions, images, and attributes.
• Ensure catalogue hygiene and compliance with platform guidelines.
• Improve listing quality score and product discoverability.  

3. Inventory & Supply Chain Coordination :

• Manage stock levels across multiple dark stores/warehouses.
• Ensure zero stock-outs and reduce overstocking.
• Coordinate with supply chain/warehouse teams for replenishment planning.
• Track platform-level inventory, fill rates, and order fulfilment.  

4. Pricing & Promotions :

• Develop competitive pricing strategies based on market trends.
• Plan and execute promos during peak seasons, events, and platform-led campaigns.
• Track pricing errors, discounts, and promotional spend efficiency.
• Suggest product bundles, combo packs, and impulse SKUs for Q-commerce.  

5. Operations & Issue Resolution :

• Resolve order-related issues: cancellations, SLA breaches, payments, and penalties.
• Monitor performance metrics: fill rate, order defect rate, delivery SLA.
• Coordinate with platform support teams for faster resolution of disputes.  

6. Advertising & Visibility Enhancement :

• Plan and monitor ad campaigns (visibility packs, banner ads, in-app boosts).
• Optimize ad spend for better ROI and conversion. 
• Track competitor ads and promotional strategies.  

7. Data Analysis & Reporting :

• Analyse daily sales, demand forecasting, and customer buying patterns.
• Prepare weekly/monthly business reports with actionable insights.
• Monitor category trends and competitor performance.  

Required Skills & Qualifications :

A. Education:

• Bachelor’s degree in business, Marketing, E-commerce, or related field (MBA preferred but not required)

B. Experience:

• 1–5 years of experience managing Q-commerce or e-commerce accounts.
• Experience in FMCG, grocery, snacks, toys, beauty, personal care, or consumer goods categories is preferred.  

C. Skills:

• Strong understanding of Quick Commerce platforms (Zepto/Instamart/Blinkit/BB Now).
• Excellent Excel and data analysis skills.
• Ability to work cross-functionally with supply chain, marketing, and finance teams.
• Strong communication and negotiation skills.
• Detail-oriented with a result-driven mindset. 

D. Key Performance Indicators (KPIs):

• Platform-wise sales growth
• Fill rate & stock availability
• Listing quality score
• Ad performance (CTR, ROI, conversions)
• Visibility on platform (search ranking, category placement)
• Return rate, penalties, order defects
• Contribution margin & overall profitability