Product Marketing Manager

Role Purpose

This role exists to define and own the product narrative that drives adoption, revenue, and differentiation. The Product Marketing Manager ensures that SuperProcure’s products are positioned clearly for the right ICPs, with messaging that translates features into business value.By leading go-to-market (GTM) strategy, competitive positioning, and sales enablement, this role directly impacts win rates, expansion, and long-term growth.

Key Responsibilities

• Own product positioning and messaging across ICPs, industries, and buyer personas—ensuring clarity, consistency, and differentiation.

• Lead GTM strategy for new features and products, partnering with Product, Sales, and Marketing to drive adoption and revenue impact.
• Enable Sales and Customer Success with sharp narratives, pitch decks, battlecards, and objection-handling tools tied to real customer value.
• Own competitive intelligence, translating market and competitor insights into clear win themes and positioning guidance.
• Drive adoption and expansion by defining value-based use cases, success stories, and upgrade narratives for existing customers.
• Partner with Digital Marketing to translate positioning into campaigns that generate high-quality demand and pipeline.
• Work closely with Product teams to shape roadmap communication and ensure market feedback informs product decisions.

• Measure and optimize GTM effectiveness, using data on adoption, win/loss, and customer feedback to refine messaging.

Success Metrics / KPIs

• Adoption rates of newly launched features

• Impact of GTM initiatives on win rates and sales cycle
• Sales enablement asset usage and effectiveness
• Competitive win rate in head-to-head deals
• Expansion and upsell influenced by product narratives

• Consistency of messaging across customer-facing channels

Stakeholder Interfaces

• Product & Engineering – roadmap alignment, launch readiness, market feedback

• Sales & Sales Leadership – enablement, deal support, win/loss insights
• Digital Marketing – campaign messaging, demand quality
• Customer Success – adoption drivers, expansion stories, customer insights

• Leadership – strategic positioning, portfolio narrative

Ideal Candidate Profile

Experience

• 4–6 years in Product Marketing or GTM roles

• Strong experience in B2B SaaS, preferably enterprise or vertical SaaS

• Candidate must have B.Tech/BE + MBA as their discipline

Must-Have Skills

• Proven expertise in product positioning, messaging, and GTM execution

• Strong understanding of buyer personas, ICP segmentation, and value selling
• Ability to translate complex products into simple, compelling narratives
• Experience supporting Sales in competitive, high-consideration deals

• Comfort working cross-functionally with Product, Sales, and Marketing

Good-to-Have Skills

• Experience in logistics, supply chain, or transportation tech

• Experience with AI/tech-heavy products and innovation-led GTMs

Other Details :-

• CTC - 20 - 22 LPA
• Engagement Type - Full Time

SuperProcure is a next-generation end-to-end TMS platform with multi-enterprise collaboration for shippers. It digitizes and automates all processes across the logistics value chain from vehicle sourcing to freight accounting, ensuring stakeholder collaboration, real-time visibility & transparency. We are determined to make the lives of the logistic teams easier, add value, and help in establishing a fair and beneficial process for businesses. SuperProcure is trusted by a diverse customer base spread across manufacturing & construction industries to boost their customer serviceability with cutting-edge technology solutions.

Indian logistics spent is 14% of GDP, against 7-9% in developed countries. This makes the Indian industries less competitive in the international market and extra spent for domestic consumers. The logistics inefficiency is driven by manual processes spread across multiple stakeholders who work in silos to complete transportation of goods. SuperProcure aims to revolutionize Indian logistics to save 1% of GDP spending and make India globally competitive, enabling collaboration on a single platform, and driving logistics efficiencies.

Our clients include some of the fortune 500 companies such as Tata Chemicals, Havells, KEI, ITC, PepsiCo, Tata Consumers, Shyam Metallic, APL Apollo, OTIS, etc.

SuperProcure is backed by IndiaMart, Caret Capital & IIM Calcutta. It has been recognized for its innovation at the CII Industrial Innovation Awards, was recognized amongst the Top 50 Emerging start-ups in India by NASSCOM, and ranked Asia's top 10 TMS solution providers by the Global Supply Chain Council (GSCC) and ChainTech.

SuperProcure operates in an extremely innovative, entrepreneurial, analytical, and problem-solving work culture. Every team member is fully motivated and committed to the company's vision and believes in getting things done. In our organization, every employee is the CEO of what he/she does; from conception to execution, the work needs to be thought through.

Our people are the core of our organization, and we believe in empowering them and making them a part of the daily decision-making, which impacts the business and shapes the company's overall strategy. They are constantly provided with resources, mentorship, and support from our highly energetic teams and leadership. SuperProcure is extremely inclusive and believes in collective success.

Looking for a bland, routine 9-6 job? PLEASE DO NOT APPLY. Looking for a job where you wake up and add significant value to a $180 Billion logistics industry every day? DO APPLY.

Team: SuperProcure's success is fueled by our diverse & talented team of 150+ members, 50%+ of whom are women. Together, we collaborate with a shared passion for innovation and excellence. From visionary leaders & meticulous engineers to creative designers & customer support specialists, each plays a crucial role in our growth. We build lasting relationships, understand unique needs, and exceed expectations by delivering cutting-edge tailored solutions.

Culture: All challenges and fun associated with start-ups. Competitive salary, responsibilities, flat hierarchy, daily challenges, long working hours, delivery pressure, and a fun workplace.