Who We Are
Sirion is the world’s leading AI-native CLM platform, pioneering the application of generative AI to help enterprises transform the way they store, create, and manage contracts. The platform’s extraction, conversational search, and AI-enhanced negotiation capabilities have revolutionized contracting across enterprise teams – from legal and procurement to sales and finance. The world’s most valuable brands trust Sirion to manage 7M+ contracts worth nearly $800B and relationships with 1M+ suppliers and customers in 100+ languages. Leading analysts such as Gartner, IDC, and Spend Matters have consistently recognized Sirion as a leader in CLM for its focus on category-leading innovation.
Role Title
Product Marketing Manager
Location
Delhi NCR, India
About The Role
We’re looking for a video-first product marketer who can turn complex product value into short, sharp, scroll-stopping stories. You’ll plan, script, produce, and publish the full spectrum of SaaS product marketing videos – from 30–60s teasers and feature spotlights to 2-4 min demos, use-case walkthroughs, how-tos, and enablement explainers. You’ll partner with Product, Brand, and Sales to make video the fastest path from contact to conversion. If you live at the intersection of story, screen, and GTM, this role is for you.
What You’ll Do
- Video-Led Product Marketing
- Translate positioning and release notes into clear visual narratives and storyboards.
- Write tight scripts (hooks, VO, supers) and create on-brand screen flows that showcase value, not just features.
- Produce end-to-end video assets: capture, edit, motion, VO, subtitles, and thumbnails.
- Partner with the brand / creative services team on motion standards; keep everything on-brand and accessible (captions, localization readiness).
- Manage a lightweight contractor pool for VO, motion, or localization when needed.
- Launch and GTM
- Own the video workstream for Tier 1–3 launches: teaser, overview, key feature demos, and post-launch how-tos.
- Align with PM/PMM on ICP, message hierarchy, and proof; ship on timeline with measurable impact.
- Publish to website, product, YouTube/Vimeo, LinkedIn, email, and communities with best-practice metadata, captions, and chapters.
- Drive watch-through, CTR, and conversion via A/B hooks, thumbnails, and CTAs.
- Sales and Customer Enablement
- Build deal-accelerating explainers (1–2 min) for common objections and use cases.
- Package shorts for SDR/AE outreach, in-product tips, and success handoffs.
- Embed videos into master pitch, talk tracks, and objection handling; build a searchable snippet library in the LMS/Salesforce.
- Create tight explainer reels for briefings/evals; ensure claims are backed by product footage and measurable proof.
What You’ll Need
- Experience (6–8 years): B2B SaaS product marketing with a proven, public portfolio of product videos (please include links).
- Video Craft (non-negotiable): End-to-end capability – scripting, storyboarding, screen capture, editing, basic motion/animation, audio cleanup, subtitles, thumbnails.
- PMM Foundations: Positioning, message hierarchy, ICP/segment understanding, launch mechanics, and sales enablement.
- Tech Fluency: Comfortable turning technical/AI features into outcome-led stories.
- Tools: Adobe Premiere Pro / After Effects (or equivalents), Descript/Camtasia/ScreenFlow, Loom, Figma, YouTube Studio/Vimeo/Wistia; bonus for basic motion graphics.
- Great Fits Often Come From: Film/Media Studies (visual storytelling) or SaaS PMM backgrounds with strong demo skills.
- Nice to Have: CLM/procurement/RevTech domain exposure; experience with voiceover, localization, and YouTube SEO.
Commitment To Diversity And Inclusion
We are an equal opportunity employer committed to diversit0079 and inclusion. We do not discriminate based on race, color, gender, religion, national origin, ancestry, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy, gender identity, sexual orientation, or any other protected characteristic. We provide reasonable accommodations for disabled employees and applicants as required by law. These principles apply to all aspects of employment, including recruitment, training, promotions, compensation, benefits, transfers, and social programs.
Excited about this opportunity?
We’d love to hear from you! To apply, simply visit our Careers Page Careers at Sirion page and follow the easy steps to submit your application.
