Product Marketing Manager

Position - Product Marketing Manager

About Simplilearn

Simplilearn is one of the world’s leading certification training providers. Over one million professionals and 2,000 corporate training organizations (like Dell, KPMG, Bosch etc.) have harnessed its award-winning programs in digital technologies, which are co-created with leading certification bodies, universities, and corporate partners (like - AWS, IBM & Microsoft). We provide online training in disciplines such as AI, Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.

Role Description

As the Product Marketing Manager, you will play an important role in product positioning ,competitor analysis, finding the right product-market fit, development of customer communication, and driving adoption of new products to drive business growth. In this role

,you will work with the product team to figure out the best way to position our products effectively to achieve market leadership conversion metrics for the Simplilearn product portfolio. This is a high-visibility and high-impact role that will involve working with cross-functional teams across Sales, Marketing, Product, and many other functions with in Simplilearn, with direct interactions with CXOs.

● User experience: You will review website content, UI/UX, and communications to ensure alignment with the brand, products, and optimal user experience. Maintaining a consistent, intuitive, brand-appropriate experience across all user touchpoints including website ,brochures, emailers, social media, etc following the partner university’s brand guidelines will be the major responsibility in this role.

● Content Writing: You will create the ad copies for technical courses including the most relevant keywords and keeping basic SEO considerations, which will be used on the website, brochures, emailers, social media and any other media.

● Competition Benchmarking: You will conduct thorough research and analysis of competitors in the higher education sector, focusing on Data, Technology, and Digital leadership segments to identify key market trends, strategies, and opportunities for product growth.

● Secondary Research: Perform comprehensive secondary research on the higher education sector, including industry reports, market analysis, and academic publications. Gather insights and data to support decision-making processes.

● Data/Business Analysis: Analysis of internal and external data to identify patterns, trends, and opportunities for product growth will be a continuous requirement in this role. You

will generate actionable insights and recommendations to improve product performance

and customer experience based on these analyses.

● Cross-functional coordination: You will collaborate with various teams, including product

owners, category heads, curriculum developers, website developers, and marketing teams. Ensure smooth coordination for new program launches, curriculum amendments, website updates, and marketing campaigns.

Role Outcome:

● This role has the opportunity to transition into Product Growth roles and marketing

roles or establish and head the product marketing team within the Product Growth function. Overall, the role will provide inroads into multiple opportunities and comes with high visibility through interaction with CXOs / Senior leadership in addition to Direct reporting to Category heads or Directors.

Role Specification

● The basics

• MBA with 2-4 years of business experience preferably in the field of marketing or category management

• Ability to develop simple but powerful user messaging which helps drive product adoption and business growth

• Excellent written, verbal communication and storytelling skills

• Experience in analysing marketing funnels and taking corrective actions based on the analysis to optimize these funnels

● The differentiators

• 2+ years of experience in product marketing with proven track record of success and impact through product marketing

• Superior stakeholder management and influencing skills

• Strong program management skills