Product Marketing Manager

Job summary:

What You’ll Do

Lead the Partner Marketing Strategy

• Own and drive the growth marketing strategy for Partner—from positioning to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization.
• Define and execute strategic marketing plans for and with all partner segments that transact with CoreStack.
• Work closely with Product, Sales, and Customer Success to align product capabilities to Partner needs and funding priorities.

Create Partner Messaging that Resonates

• Optimize engagement by developing compelling value propositions, narratives, and positioning tailored to Partner Segments and Sell-through Personas.
• Translate complex technical features into business outcomes relevant to Partner business drivers, compliance needs, and operational priorities
• Differentiate against competitors by combining product strengths with deep insight into Partner business priorities.

Deliver Expert-Level Partner Content and Enablement

• Build a full suite of sales tools—solution briefs, playbooks, battlecards, presentations, and demos—designed specifically for Partner and Partner field teams
• Lead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply it
• Collaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagements
• Own the Partner onboarding process, partner enablement and ensure the partner portal has all the assets (current) that partners need to win.

Drive Partner Campaigns and Demand

• Bring marketing expertise to design and execute end-to-end campaigns focused on Partner pain points and customer goals
• Collaborate with demand generation teams to activate content across webinars, account-based marketing (ABM), thought leadership, and Partner events.
• Customer Acquisition – Identify and test scalable strategies to attract new Partner efficiently, tracking and optimizing campaign performance, lead quality, and conversion.

Establish Thought Leadership and Advocacy

• Help position the company as a trusted partner in the Partner eco-system through customer stories, executive roundtables, and content aligned to Partner priorities.
• Build relationships with analysts, influencers, and partner communities to strengthen brand presence
• Identify, develop, and amplify partner success stories and customer/partner advocates

What You Bring

• 6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Partner sector
• Proven success in owning and executing end-to-end product marketing strategies in complex Partner markets
• Exceptional storytelling skills—you can translate technical depth into simple, customer/partner relevant narratives

Why This Role Matters

This is more than a marketing role; it’s a strategic leadership opportunity to shape how our solutions help Partner win, drive and grow business on and with CoreStack.

About

CoreStack provides a NextGen Cloud Governance platform that empowers enterprises to increase top-line revenues and gain a competitive edge through AI-powered real-time cloud governance on autopilot.

CoreStack is successfully deployed with companies across multiple industries such as Healthcare, Financial Services, Retail, Education, Technology, and Government. CoreStack has a stellar leadership team, creative investors, and backed by industry-leading advisors. Gartner recognized CoreStack in the 2020 Cloud Computing Platforms Magic Quadrant. CoreStack is also a recent recipient of the 2021 Gold Stevie American Business Awards in the Cloud Infrastructure category and 2021 Gold Globee Winner of the Most Innovative Company of the Year in IT Cloud/SaaS, Tech Ascension Award 2022, CoreStack Wins DataCloud Global Award 2022 and 19th Annual 2023 Silver Globee Winner® Cybersecurity Awards.