Product Marketing Manager

We are looking for an individual who will be responsible for managing the strategic positioning, go-to-market efforts, and product messaging for Vehere products to ensure that the product resonates with its target market and drives business success.

Key Roles and Responsibilities:

• Develop and execute go-to-market (GTM) strategies for product expansion and launch.
• Responsible for conducting competitive analysis to enhance product positioning.
• Responsible for building necessary tools and material such as product feature videos, battle cards, use cases, brochures for sales enablement.
• Create content related to product messaging, ensuring clear, consistent communication across teams.
• Assist in completion of value documents and evaluations by top industry analysts such as Gartner, Forrester Research, Everest, and Nelson Hall, securing industry leadership recognition and enhancing product visibility.
• Responsible for conducting in-depth research across various sources, including open-source platforms, industry reviews, research reports, and other industry documents, to inform strategic decisions and product positioning.
• Work closely with cross-functional teams including Sales, Product Management, and Customer Support to ensure alignment across the board.
• Adhere to high quality work standards.
• Responsible for maintaining Confidentiality, Integrity and Availability of Vehere’s information assets including business critical information.

Skills and Experience:

• Bachelor’s degree in engineering (B.E./B.Tech) or a related technical field; an MBA is a plus.
• 3-6 years prior experience in product marketing in the cybersecurity industry.
• Very good communication and articulation skills, with the ability to convey complex ideas clearly and persuasively.
• Exceptional PowerPoint Skills.
• Prior experience in launching new products or features.
• Demonstrated ability to create compelling positioning and marketing content.
• Ability to work effectively in a fast-paced environment with cross-functional teams.