Product Marketing Manager

About the company:

Appbrew is an AI native e-commerce app platform that helps DTC brands across the globe build high - converting, customized mobile apps in days, not months. We’re reimagining how brands connect with their customers-making it faster, easier, and more scalable to deliver exceptional digital shopping experiences.

We’re an Accel backed company trusted by leading DTC brands, and we’re scaling fast. At Appbrew, we value ownership, speed, creativity, and building a workplace where every individual has the space to grow and make an impact.

Role:

At Appbrew, we’re building the future of mobile experiences for Shopify brands. We’re a lean, fast-moving team that has grown 6x in the last 6 quarters without spending on ads. What makes us proud isn’t just the product, it’s the culture.

A people-first team that solves hard problems together, moves fast without layers, and celebrates real wins, not vanity metrics. We give trust, not hand-holding.

This role is for someone who loves building GTM engines from the ground up and thrives in high-agency environments.

Responsibilities

Positioning & Messaging

• Develop clear, differentiated messaging that explains what we do and why we make our customers win
• Ensure consistency across sales, CS, partners, and marketing channels

Product Launches

• Ideate and execute communications for features, integrations, and releases
• Partner with Product to translate roadmaps into launch narratives that resonate with retail merchants

Sales Enablement

• Own tracks, pitch decks, one-pagers, and battle cards that help close deals
• Build case studies and demo narratives showcasing ROI and impact
• Equip partner network and resellers with sales tools

Customer & Market Intelligence

• Track competitive activity and market shifts to inform differentiation
• Be the expert on buyer personas, jobs-to-be-done, and what makes them tick

Cross-Functional Partnership

• Collaborate with Product to influence roadmap based on market insights
• Partner with Sales to refine campaigns and improve demo booking rates
• Own website pages end-to-end with designers and developers

AI Leverage

• Use AI to scale insights, accelerate launches, and uncover competitive intelligence
• Automate what slows you down; scale what works

Qualifications and Skills:

• High agency, self-starter mindset
• High ownership with strong empathy and team work
• Strong design sense and understands how narrative, visuals, and GTM come together
• Loves building better systems, automating workflows, and moving fast with clarity
• Brings curiosity and perspective from life beyond work
• Have 2+ years of relevant product marketing experience
• Experience from high-growth SaaS companies, preferably within marketing or data space.

Website Link: https://www.appbrew.com