Product Marketing Manager

Location: Noida

Experience: 4 to 6 years

Role Summary

We are looking for a Product Marketing Manager to drive product adoption, differentiation, and user understanding. You will lead positioning, messaging, GTM strategy, and cross-functional campaigns that strengthen product outcomes and help scale the business

Key Responsibilities

Product Positioning & Messaging

● Own product narratives, value propositions, and messaging frameworks

● Translate complex product features into sharp, user-relevant communication

Go-to-Market (GTM) Strategy

● Build and execute launch plans for new features and products

● Partner with product, growth, and media teams for seamless execution

Growth & Adoption Initiatives

● Drive funnel improvements through content, experiments, and targeted campaigns

● Work with analytics teams to interpret cohort behavior, drop-offs, and usage patterns

Content & Asset Creation

● Develop product explainers, demo scripts, landing pages, sales decks, and marketing collaterals

● Create educational and conversion-focused content for users

Cross-Functional Collaboration

● Work closely with Product, Growth, Brand, and Design to align roadmap and communication priorities

● Support sales enablement through playbooks, FAQs, and product training

What Success Looks Like (First 6-12 Months)

● Clear positioning frameworks improving product understanding and adoption

● Strong GTM processes with measurable impact

● Increased activation, engagement, and retention metrics

Skills & Competencies

● Strong understanding of user journeys, competitive landscape, and digital product behaviour

● Structured thinking, excellent communication, and strong storytelling

● Ability to turn insights into commercially meaningful actions

Qualifications

● 4–6 years in product marketing, growth marketing, or digital product roles

● Experience with user research, analytics, and cross-functional execution Nice to Have

● Experience in fintech, consumer internet, or SaaS

● Exposure to SQL, analytics tools, and experimentation frameworks

Why Join Us

● Strategic role influencing product direction and business growth

● Opportunity to shape messaging for high-impact digital product