Product Marketing Manager

About the Company

At Facilio, we're reimagining how properties are run across the globe. We empower some of the world's largest buildings to optimize real-time operations through a unified platform. By moving away from legacy systems, Facilio enables real-time monitoring, predictive analytics, and streamlined workflows across diverse portfolios, including commercial, retail, and healthcare properties.

You can check out how we've transformed operations for some of our marquee enterprise clients who trust Facilio to drive efficiency and innovation across their real estate portfolios.

Check out our website and culture video to learn more about us and about life at Facilio.

Role Overview

Product Marketing at Facilio is now entering a compounding stage

Facilio's flagship product, Connected CMMS has crossed an inflection point:

• 70+ enterprise customers
• a strong, differentiated positioning
• presence across multiple regions and verticals
• expanding complexity across sales motions, buyer personas, and GTM paths

no longer about getting the product off the ground

energized by that challenge

The Mandate: Build Leverage, Not Just Launches

growth, clarity, and compounding advantage

Your job is to design the playbook that enables Sales, Demand Gen, and BDR/SDR teams to execute with speed and confidence.

That means:

• spotting patterns across regions and verticals,
• building GTM frameworks that scale beyond individual deals,
• creating flywheels where insight in one market strengthens execution in another.

What You'll Own

Phase 1: Build the Foundation (First 2 Quarters)

using AI as a force multiplier

You will:

• Own Connected CMMS GTM across regions, verticals, and sales motions.
• Maintain a birds-eye view across multiple GTM threads, ensuring one coherent strategy with contextual execution.
• Translate Facilio's differentiated positioning into

  repeatable GTM motions

  for priority markets.
• Create

  cross-pollination loops

  where insights from one market improve execution in others.
• Set up PMM operating rhythms: documentation, enablement cadence, feedback loops, success metrics all with AI embedded to:
• synthesize customer, deal, and market signals,
• accelerate pattern recognition,
• reduce manual overhead without compromising judgment.
• Personally drive execution using internal and external resources.

building leverage early

Phase 2: Scale Through People, Systems, and AI (Post-Foundation)

multiplying impact

You will:

• Help hire and grow a team of early- to mid-career PMMs.
• Codify learnings from Phase 1 into AI-enabled playbooks, frameworks, and PMM standards.
• Continuously evolve PMM operating systems so they

  scale with the business

  not break under it.
• Operate as a

  second-line leader

  trusted with deeper ownership of a product and its GTM trajectory.

clarity, speed, and judgment

AI and the Next Phase of CMMS Maturity

how intelligently AI is applied

lead the market narrative

You will:

• Partner with Product to define and position Facilio's AI capabilities in the CMMS & Connected Operations market.
• Shape how the market understands the shift from reactive, rules-based CMMS to

  predictive, intelligent, outcome-driven systems

  .
• Ensure AI narratives stay grounded in

  real customer value

  credibility over hype.

framing the future of the category

Who This Role Is For

Someone who:

• Has 6-8

  + years

  in B2B SaaS Product Marketing, ideally at a company moving from early traction to multi-region scale.
• Has owned GTM for a complex product across multiple markets or segments.
• Thinks in terms of

  systems, leverage, and second-order effects

  .
• Is comfortable with full accountability for outcomes.
• Wants to grow into a

  second-line leader

  a true partner to leadership, not just an execution owner.
• Experience with enterprise platforms is valuable, but the ability to see patterns and build scalable motions matters more.

What Success Looks Like (1218 Months)

• Clear, repeatable GTM motions for Connected CMMS across priority regions.
• Sales and regional teams operating with more autonomy and consistency.
• Faster ramp in new markets because playbooks already exist.
• A PMM function that scales without becoming a bottleneck.
• Leadership trusting you with deeper product ownership eventually an entire product.

Why Facilio, at This Stage

Facilio is past the does this work phase.

disproportionate role

If you're excited by the idea of:

• building systems that outlast you,
• shaping how a product scales globally,
• and becoming a long-term partner in a company's growth

this role was written for you.