Job
Description
Key Responsibilities: Content Creation & Management: Develop engaging and informative marketing content including website copy, blog posts, social media updates, email newsletters, presentations, and brochures. Ensure all content is compliant with SEBI regulations and internal guidelines. Collaborate with research teams to translate complex financial information into digestible and appealing marketing materials. Digital Marketing: Assist in managing and optimizing digital marketing campaigns (e.g., SEO, SEM, social media advertising, email marketing). Monitor and analyse website traffic, social media engagement, and campaign performance to identify trends and opportunities for improvement. Stay updated with the latest digital marketing trends and tools relevant to the financial industry. Social Media Management: Manage and grow the firm's presence on various social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube). Develop and schedule social media content, engage with followers, and monitor discussions. Event Management & Webinars: Assist in organizing and promoting webinars, seminars, and other client engagement events. Coordinate logistics, create promotional materials, and manage attendee registration. Market Research & Analysis: Conduct market research to identify target audiences, analyze competitor activities, and understand industry trends. Provide insights to refine marketing strategies and identify new business opportunities. Campaign Execution & Reporting: Support the execution of integrated marketing campaigns from concept to completion. Prepare regular reports on marketing campaign performance, ROI, and key metrics. Brand Building & Awareness: Contribute to building and maintaining a strong brand image consistent with the firm's values. Identify and explore opportunities for brand partnerships and collaborations. Sales Collateral Development: Create and update sales enablement materials to support the sales team in their client acquisition efforts. Cross-functional Collaboration: Work closely with sales, research, product, and compliance teams to ensure marketing efforts align with business objectives and regulatory requirements. · Customer Engagement: Provide support to the customer service and sales teams by supplying relevant marketing materials and communications for customer inquiries. Assist in drafting and sending out customer-focused marketing communications, newsletters, and promotional content. · Vendor Coordination: Manage relationships with external partners, including print vendors, event planners, and freelance designers. Oversee the production of marketing materials, ensuring timely delivery and quality control. Track invoices, payments, and contracts related to marketing projects. Qualifications: Education: Bachelor's degree in Marketing, Business Administration, Finance, or a related field. Experience: 1-3 years of proven marketing experience, preferably within the financial services industry (stock broking, banking, mutual funds, etc.). Freshers with exceptional aptitude and relevant internships may be considered. Knowledge: Strong understanding of the Indian financial markets, including equity, derivatives, commodities, and mutual funds. Familiarity with SEBI regulations and compliance guidelines relevant to marketing financial products. Skills: 2-3 of experience in Marketing Excellent written and verbal communication skills with a strong command of English (and local language if required). Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, email marketing software like Mailchimp/SendGrid). Basic graphic design skills (Canva, Adobe Spark, or similar) are a plus. Strong analytical and problem-solving abilities. Ability to work independently and collaboratively in a fast-paced environment. Results-oriented with a strong attention to detail. Proficiency in MS Office Suite (Word, Excel, PowerPoint). Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹32,000.00 per month Benefits: Life insurance Paid sick time Schedule: Day shift Supplemental Pay: Yearly bonus Experience: Marketing: 2 years (Preferred) Language: English (Preferred) Work Location: In person Expected Start Date: 16/06/2025
