Senior Marketing Executive

Job Overview: We are looking for an experienced, proactive, and self-driven Senior Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the organisation.
• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.
• 3–7+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

· Experience with LinkedIn, Facebook, and Instagram marketing.

· Knowledge of email marketing tools or automation platforms.

· Creative thinking and copywriting ability.

· Google certifications are an added advantage.

Qualifications:

· Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Job Type: Full-time

Application Question(s):

• How many years of experience do you have?
• What is your current CTC?
• What is your expected CTC?
• What is your notice period? In days?

Work Location: In person