Product Marketing Manager

Role Overview: You will play a crucial role as the bridge between our products and the market. Your primary mission will be to conduct thorough research, develop strategic plans, and implement impactful marketing campaigns that enhance the visibility of our products. Your responsibility will encompass guiding the journey of how our product is perceived by the world, from its positioning to promotional activities. Key Responsibilities: - Conduct in-depth analysis of product features, customer requirements, and market trends. - Create engaging positioning, messaging, and go-to-market strategies. - Develop and implement innovative campaigns across various digital and offline channels. - Utilize tools, platforms, and insights effectively to enhance the impact of marketing campaigns. - Collaborate closely with design and content teams to create posts, collaterals, and brand narratives. - Work in conjunction with sales and product teams to ensure seamless alignment with the market. Monitor key performance indicators (KPIs), evaluate performance metrics, and optimize strategies for growth. - Foster a culture of continuous innovation in marketing methods to maintain a competitive edge. Qualifications Required: - A Bachelors or Masters degree in Marketing, Business, or a related field. - Minimum of 3 years of demonstrable experience in Product Marketing, with a preference for expertise in Fintech or SaaS industries. - Proficiency in utilizing marketing tools, automation platforms, and analytics for effective campaign management. - Strong skills in storytelling, communication, and presentation. - Ability to manage multiple campaigns concurrently with collaborative efforts across different functions. - A creative mindset that is complemented by data-driven decision-making approaches.,