Product Marketing Lead

About the Role:

Product Marketing Lead

Key Responsibilities:

• Strategic Leadership: Develop and execute comprehensive go-to-market strategies for complex hardware and software products.
• Process Optimization: Create and implement SOPs and strategies for liaising with multiple internal teams and stakeholders.
• Customer-Centric Approach: Proactively collect, analyze, and implement customer feedback to refine product positioning and messaging.
• Team Management: Lead, mentor, and empower a Product Marketing Lead, fostering a collaborative and high-performance culture.
• Product Positioning & Messaging: Develop clear, differentiated, and customer-centric product positioning and messaging frameworks.
• Market Research & Insights: Continuously analyze market trends, customer needs, and competitor activities to drive informed decisions.
• Cross-Functional Collaboration: Collaborate with Product, Sales, and Customer Success teams to ensure alignment with product and business objectives.
• Content Development: Oversee the creation of impactful sales enablement materials, product collateral, and customer-facing content.
• Launch Excellence: Own and drive successful product launches, ensuring alignment, timely execution, and measurable results.
• Performance Measurement: Establish and monitor KPIs to measure and optimize product marketing effectiveness.
• Technological Understanding: Build a strong understanding of the hardware and software technologies underpinning our products, and simplify complex technical details for customers.
• Hands-On Leadership: Be an active participant in execution while empowering the team to perform at their best.
  

Qualifications:

• Bachelor''s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of experience in product marketing, with at least 3 years in a senior or leadership role.
• Proven track record of successfully managing complex hardware and software product launches.
• Strong leadership and team management skills with experience mentoring direct reports.
• Exceptional communication, storytelling, and presentation abilities.
• Analytical mindset with the ability to interpret data and derive actionable strategies.
• Technological aptitude to grasp, simplify, and articulate technical product details.
• Experience working in cross-functional teams in dynamic, fast-paced environments.
• Demonstrated ability to lead teams and deliver measurable results.
  

Why Join Us?

• Opportunity to shape and drive high-impact product marketing initiatives.
• Collaborative, innovative, and growth-focused work culture.
• Competitive compensation and benefits package.
• Clear pathways for professional development and career growth.
  

How to Apply:

Location:

Reports To: