Product Marketing Lead

As a Product Marketing Lead at our company located in Navi Mumbai, you will play a crucial role in driving the strategy, planning, and execution of product launches for our complex hardware and software portfolio. Your responsibilities will include developing comprehensive go-to-market strategies, optimizing processes for cross-functional collaboration, and ensuring a customer-centric approach to refine product positioning and messaging based on feedback. You will also lead and empower a team of product marketers, oversee the creation of impactful content, and drive successful product launches while monitoring performance metrics to optimize effectiveness. Key Responsibilities: - Develop and execute comprehensive go-to-market strategies for complex hardware and software products. - Create and implement SOPs and strategies for liaising with multiple internal teams and stakeholders. - Proactively collect, analyze, and implement customer feedback to refine product positioning and messaging. - Lead, mentor, and empower a Product Marketing Lead to foster a collaborative culture. - Develop clear, differentiated, and customer-centric product positioning and messaging frameworks. - Continuously analyze market trends, customer needs, and competitor activities for informed decisions. - Collaborate with Product, Sales, and Customer Success teams to ensure alignment with objectives. - Oversee the creation of impactful sales enablement materials, product collateral, and customer-facing content. - Own and drive successful product launches with timely execution and measurable results. - Establish and monitor KPIs to measure and optimize product marketing effectiveness. - Build a strong understanding of product technologies and simplify complex technical details for customers. - Be an active participant in execution while empowering the team to perform at their best. Qualifications: - Bachelor's degree in Marketing, Business, or related field (MBA preferred). - 10+ years of experience in product marketing, with at least 3 years in a senior or leadership role. - Proven track record of managing complex hardware and software product launches successfully. - Strong leadership and team management skills with experience mentoring direct reports. - Exceptional communication, storytelling, and presentation abilities. - Analytical mindset with the ability to interpret data and derive actionable strategies. - Technological aptitude to grasp, simplify, and articulate technical product details. - Experience working in cross-functional teams in dynamic, fast-paced environments. - Demonstrated ability to lead teams and deliver measurable results. If you are passionate about driving product success, excel in leadership roles, and have a track record of impactful product launches, we encourage you to apply now with your updated resume and a brief cover letter to join our collaborative and growth-focused work culture in Ghansoli, Navi Mumbai. Why Join Us - Opportunity to shape and drive high-impact product marketing initiatives. - Collaborative, innovative, and growth-focused work culture. - Competitive compensation and benefits package. - Clear pathways for professional development and career growth.,